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Sheikh Jinat Sharmin

(Assistant Professor)

Department of Printing and Publication Studies

Short Biography:
Sheikh Jinat Sharmin is an Assistant Professor at the Department of Printing and Publication Studies. She inaugurated her career at the University of Dhaka in 2016. She obtained her master’s and bachelor's degrees in Mass Communication and Journalism from University of Dhaka. Her areas of research interest include Book marketing, ...
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Degree Name Group/Major Subject Board/Institute Country Passing Year
Masters Mass Communication and Journalism Dhaka University Bangladesh 2011
Bachelor Mass Communication and Journalism Dhaka University Bangladesh 2010
Title Organization Location From Date To Date
House Tutor University of Dhaka Dhaka 26, Sep 2018 Currently Working
Lecturer University of Dhaka Dhaka 17, Jul 2016 Currently Working
Lecturer State University of Bangladesh Dhaka 01, Jan 2014 16-07-2016
Social Media in-charge Dhaka Tribune Dhaka 01, Sep 2013 16-07-2016
Staff Sub Editor Dhaka Tribune Dhaka 15, Jan 2013 31-08-2013
Reporter ATN Bangla Dhaka 01, Jun 2011 31-05-2012
Trainee Reporter Daily Janakantha Dhaka 01, Mar 2011 31-05-2011
Media Officer South Asian Games 2010 Dhaka 10, Jan 2010 09-02-2010

Research Interest

Subject Description Research Interest (Goal, Target Indicator)
Key areas of interest

Book Marketing and Sales, Consumer Behavior

Public Relations and Advertising

Intellectual Property Rights

Communication

Color, Semiotics and Aesthetics

Media representation

Project/Research Supervision

Level of Study Title Supervisor Co-Supervisor(s) Name of Student(s) Area of Research Current Completion
Masters বইয়ের প্রচারে বাংলাদেশের লেখকদের বিভিন্ন মাধ্যম ব্যবহারের প্রবণতা [ Tendency of Bangladeshi writers to use different media for book promotion] Sheikh Jinat Sharmnin Md. Jahangir Alam

Book promotion, Bangladeshi Publication, Book Marketing, Communication and

2019
Masters Book Marketing in Bangladesh: Theory And Reality Sheikh Jinat Sharmin Muhammad Nuray Alam

Book Marketing

 2018
Masters Book cafe: A new trend in book marketing in Bangladesh Sheikh Jinat Sharmin Faysal Mahmud

Book marketing trend

 Current Year

Project/Research Work

Subject Project Name Source of Fund From Date To Date Collaboration
No project/research work is found

Invited Talk

SL Invited Talk
1

Delivered a talk titled Writing News and Features arranged by
2

Joined as a speaker at a webinar titled "Discussion on Book Publishing Style: Oshomapto Attojiboni (Unfinished Memoirs)" arranged by Adorn Books.
3

Presented Key Note in a seminar titled "Communication Barriers and Failure to Communicate" at the State University of Bangladesh.
SL Collaboration & Membership Name Type Membership Year Expire Year
1 Editing and Publication Association of Bangladesh (EPAB) Executive Committee Member 2019 Life Time
2 Mass Communication and Journalism Alumni Association (DUMCJAA) Executive Committee Member 2016 Life Time
Journal Article
1
Sheikh Jinat Sharmin and Md Jahangir Alam : Propensity of Using Different Media For Book Publicity Among Bangladeshi Authors, Social Science Review , vol.42 , no.1 University of Dhaka , pp.129-146 , 2025 .
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2
Sheikh Jinat Sharmin and Md. Jahangir Alam : বই-প্রচারে বাংলাদেশের প্রকাশকদের বিভিন্ন মাধ্যম ব্যবহারের প্রবণতা [Trends in the Use of Various Media by Bangladeshi Publishers to Promote Books], Dhaka Viswaviddalay Potrika , no.104-105 Dhaka University , pp.349-389 , 2024 .
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3
Sheikh Jinat Sharmin : কোভিড-১৯ সামাজিক সংকটে বাংলাদেশে বই বিপণন (Book Marketing in Bangladesh during Covid-19 Social Crisis), Samajik Biggyan Patrika (Social Science Journal) [Dhaka University Studies, Part-D] , vol.15 , no.Centennial Special Issue Dhaka University , pp.155-191 , 2021 .
4
Sheikh Jinat Sharmin and Md. Jahangir Alam : বাংলাদেশের সৃজনশীল প্রকাশনায় কপিরাইট নিবন্ধনের স্বরূপ অনুসন্ধান (Investigating the copyright registration trend of creative publications in Bangladesh), Samajik Biggyan Patrika (Social Science Journal) [Dhaka University Studies, Part-D] , vol.14 , no.14 Dhaka University , pp.63-79 , 2020 .
5
Sheikh Jinat Sharmin and Md. Ariphur Rahman : বাংলাদেশে বই বিপণন: একটি অনলাইন প্রতিষ্ঠানের উপর সমীক্ষা (Book Marketing in Bangladesh: A case study on an online bookstore), Samajik Biggyan Patrika (Social Science Journal) [Dhaka University Studies, Part-D] , vol.13 , no.13 , pp.95-114 , 2019 .
Award Type Title Year Country Description
Local ‘Professor Sitara Parvin Award 2010’ 2011 Bangladesh

An award for top ten students according to merit list of BSS final examination result from the Department of Mass Communication and Journalism at the University of Dhaka.
Sheikh Jinat Sharmin
Assistant Professor
Department of Printing and Publication Studies
Faculty of Social Sciences
Email: jinatpps@du.ac.bd