Dr. Md. Moktar Ali
(Professor)Department of Marketing
| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Ph.D. | Marketing | Dhaka University | Bangladesh | 2017 |
| Masters | MBA | University of Wales | United Kingdom | 2010 |
| Masters | Computer Science | University of Dhaka | Bangladesh | 1995 |
| Bachelor | B.Sc (Hons) | University of Dhaka | Bangladesh | 1994 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Professor | Department of Marketing, University of Dhaka | University of Dhaka | 31, May 2024 | Currently Working |
| Associate Professor | Department of Marketing, University of Dhaka | University of Dhaka | 19, Jan 2011 | 30-05-2024 |
| Assistant Professor | Department of Marketing, University of Dhaka | University of Dhaka | 02, Nov 2004 | 18-01-2011 |
| Lecturer | Department of Marketing, University of Dhaka | University of Dhaka | 24, Sep 2002 | 01-11-2004 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| No research interest is found | ||
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| No project/research work is found | |||||
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | Department of Marketing | Alumni Member, Dhaka University | 2002 | |
| 2 | Computer Science and Engineering | Alumni Member, Dhaka University | 1995 | |
| 3 | Applied Physics Electronic and Communication Engineering | Alumni Association, Dhaka University | 1995 | Life Time |
| Book | |
|---|---|
| 1 |
DR. MD. MOKTAR ALI
“Higher Secondary Computer Studies 1st Paper” approved by National Curriculum Text Book Board, Dhaka.
2005 .
|
| 2 |
DR. MD. MOKTAR ALI
”Higher Secondary Computer Studies 2nd Paper” approved by National Curriculum Text Book Board, Dhaka.
2005 .
|
| 3 |
DR. MD. MOKTAR ALI
“Computer in Business” For the students of BBA of National University, Bangladesh.
2003 .
|
| Journal Article | |
| 1 |
MD. MOKTAR ALI : Customer Retention of Banking Sector in Bangladesh : A Focus on Switching Barriers, Service Quality, Corporate Image and Fair Pricing,
Dhaka University Journal of Business Studies , vol.41 , no.1, April , 2020
.
|
| 2 |
MD. MOKTAR ALI : Factors Inducing Consumers Abandonment of unhealthy Foods Consumption in Ramadan: A Study on Fasting Muslim Consumers in Bangladesh,
Dhaka University Journal of Business Studies , vol.40 , no.2, August , 2019
.
|
| 3 |
MD. MOKTAR ALI : Factors Influencing Consumers Acceptance of Online Grocery Shopping Service in Bangladesh,
Dhaka University Journal of Business Studies , vol.38 , no.1, April , 2017
.
|
| 4 |
MD. MOKTAR ALI : Impact of Sales Promotion Strategies on Consumer Purchase Decisions in Bangladeshi Chain Superstores,
Dhaka University Journal of Management , vol.6&7 , no.1&2,December , 2016
.
|
| 5 |
MD. MOKTAR ALI : Impact of Product, Price and Services on Customer Satisfaction of Retail Chain store in Bangladesh,
Dhaka University Journal of Business Studies , vol.37 , no.2,August , 2016
.
|
| 6 |
MD. MOKTAR ALI : Factors Affecting 3G Mobile Internet Subscribers’ Satisfaction in Bangladesh,
Bangladesh Journal of MIS , vol.7 , no.1, December , 2014
.
|
| 7 |
MD. MOKTAR ALI : 13. Present Scenarios, opportunities and Obstacles of E-business in Bangladesh,
Journal of Marketing, University of Dhaka , vol.16 , no.June , 2013
.
|
| 8 |
MD. MOKTAR ALI : Social Media Marketing: A powerful Tool to Grab Customer Attention,
Journal of Marketing, University of Dhaka , vol.15 , no.June , 2012
.
|
| 9 |
MD. MOKTAR ALI : The Role of Microfinance in Alleviating Poverty: A Perception Analysis in a Village of Bangladesh,
Journal of Business Studies , vol.XXXII , no.1, June , 2011
.
|
| 10 |
MD. MOKTAR ALI : Role of loyalty Cards in Building Customer Retention in the Super Market in the Context of UK,
Journal of Marketing, University of Dhaka , vol.14 , no.June , 2011
.
|
| 11 |
MD. MOKTAR ALI : “The Relationship of Integrating Corporate Branding with Different Sociological Paradigms”,
Journal of Business Studies, University of Dhaka , vol.XXX , no.2, December , 2009
.
|
| 12 |
MD. MOKTAR ALI : “An Attempt to Identify the Key Factors Affecting Online Shopping Behavior”,
Journal of Management Studies, University of Dhaka , vol.1 , no.2, December , 2009
.
|
| 13 |
MD. MOKTAR ALI : The Impact of Social Network Sites (SNSs) to Create Brand Equity- A Study on Facebook.,
Journal of Marketing, University of Dhaka , vol.12 , no.June , 2009
.
|
| 14 |
MD. MOKTAR ALI : Information Superhighway and Prospects in Bangladesh,
Journal of Business Studies, University of Dhaka , vol.XXVIII , no.June , 2007
.
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| 15 |
MD. MOKTAR ALI : “Electronic Banking in Bangladesh: Potential and Constraints”,
Journal of Marketing, University of Dhaka , vol.10 , no.June , 2007
.
|
| 16 |
MD. MOKTAR ALI : “Application of Geographic information systems in Marketing, Bangladesh Perspective”,
Journal of Marketing, University of Dhaka , vol.9 , no.June , 2006
.
|
| 17 |
MD. MOKTAR ALI : “An Empirical Analysis of Success Factors of Line Extensions of Fast-moving Consumer Goods”,
Journal of Marketing, University of Dhaka , vol.8 , no.June , 2005
.
|
| 18 |
MD. MOKTAR ALI : “On-line Banking Aspects in Bangladesh”,
Journal of Marketing, University of Dhaka , vol.7 , no.June , 2004
.
|
| 19 |
MD. MOKTAR ALI : Electronic Cash Register (ECR): As a Tool To Reduce Tax Evasion: Retailer’s Perspective,
Journal of The Business and Economic Review, IBAIS University , 1994
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| No award information is found | ||||
Dr. Md. Moktar Ali
Professor
Department of Marketing
Faculty of Business Studies
Email: moktar@du.ac.bd
Phone: /7985, 01819127030