Department of Marketing

Faculty Profile

Dr. Md. Moktar Ali
Professor

Dr. Md. Moktar Ali

Department of Marketing
Faculty of Business Studies
moktar@du.ac.bd /7985, 01819127030
Degree Name Group/Major Subject Board/Institute Country Passing Year
Ph.D. Marketing Dhaka University Bangladesh 2017
Masters MBA University of Wales United Kingdom 2010
Masters Computer Science University of Dhaka Bangladesh 1995
Bachelor B.Sc (Hons) University of Dhaka Bangladesh 1994
Title Organization Location From Date To Date
Professor Department of Marketing, University of Dhaka University of Dhaka May 2017 Present
Associate Professor Department of Marketing, University of Dhaka University of Dhaka Jan 2011 May 2017
Assistant Professor Department of Marketing, University of Dhaka University of Dhaka Nov 2004 Jan 2011
Lecturer Department of Marketing, University of Dhaka University of Dhaka Sep 2002 Nov 2004

Research Interest

Subject Description Research Interest (Goal, Target Indicator)
No research interest is found

Project/Research Supervision

Level of Study Title Supervisor Co-Supervisor(s) Name of Student(s) Area of Research Current Completion
No project/research supervision is found

Project/Research Work

Subject Project Name Source of Fund From Date To Date Collaboration
No project/research work is found

Invited Talk

SL Invited Talk
No invited talk is found
SL Collaboration & Membership Name Type Membership Year Expire Year
1 Department of Marketing Alumni Member, Dhaka University 2002
2 Computer Science and Engineering Alumni Member, Dhaka University 1995
3 Applied Physics Electronic and Communication Engineering Alumni Association, Dhaka University 1995 Life Time
Book
1
DR. MD. MOKTAR ALI “Higher Secondary Computer Studies 1st Paper” approved by National Curriculum Text Book Board, Dhaka. 2005 .
2
DR. MD. MOKTAR ALI ”Higher Secondary Computer Studies 2nd Paper” approved by National Curriculum Text Book Board, Dhaka. 2005 .
3
DR. MD. MOKTAR ALI “Computer in Business” For the students of BBA of National University, Bangladesh. 2003 .
Journal Article
1
MD. MOKTAR ALI : Customer Retention of Banking Sector in Bangladesh : A Focus on Switching Barriers, Service Quality, Corporate Image and Fair Pricing, Dhaka University Journal of Business Studies , vol.41 , no.1, April , 2020 .
2
MD. MOKTAR ALI : Factors Inducing Consumers Abandonment of unhealthy Foods Consumption in Ramadan: A Study on Fasting Muslim Consumers in Bangladesh, Dhaka University Journal of Business Studies , vol.40 , no.2, August , 2019 .
3
MD. MOKTAR ALI : Factors Influencing Consumers Acceptance of Online Grocery Shopping Service in Bangladesh, Dhaka University Journal of Business Studies , vol.38 , no.1, April , 2017 .
4
MD. MOKTAR ALI : Impact of Sales Promotion Strategies on Consumer Purchase Decisions in Bangladeshi Chain Superstores, Dhaka University Journal of Management , vol.6&7 , no.1&2,December , 2016 .
5
MD. MOKTAR ALI : Impact of Product, Price and Services on Customer Satisfaction of Retail Chain store in Bangladesh, Dhaka University Journal of Business Studies , vol.37 , no.2,August , 2016 .
6
MD. MOKTAR ALI : Factors Affecting 3G Mobile Internet Subscribers’ Satisfaction in Bangladesh, Bangladesh Journal of MIS , vol.7 , no.1, December , 2014 .
7
MD. MOKTAR ALI : 13. Present Scenarios, opportunities and Obstacles of E-business in Bangladesh, Journal of Marketing, University of Dhaka , vol.16 , no.June , 2013 .
8
MD. MOKTAR ALI : Social Media Marketing: A powerful Tool to Grab Customer Attention, Journal of Marketing, University of Dhaka , vol.15 , no.June , 2012 .
9
MD. MOKTAR ALI : The Role of Microfinance in Alleviating Poverty: A Perception Analysis in a Village of Bangladesh, Journal of Business Studies , vol.XXXII , no.1, June , 2011 .
10
MD. MOKTAR ALI : Role of loyalty Cards in Building Customer Retention in the Super Market in the Context of UK, Journal of Marketing, University of Dhaka , vol.14 , no.June , 2011 .
11
MD. MOKTAR ALI : “The Relationship of Integrating Corporate Branding with Different Sociological Paradigms”, Journal of Business Studies, University of Dhaka , vol.XXX , no.2, December , 2009 .
12
MD. MOKTAR ALI : “An Attempt to Identify the Key Factors Affecting Online Shopping Behavior”, Journal of Management Studies, University of Dhaka , vol.1 , no.2, December , 2009 .
13
MD. MOKTAR ALI : The Impact of Social Network Sites (SNSs) to Create Brand Equity- A Study on Facebook., Journal of Marketing, University of Dhaka , vol.12 , no.June , 2009 .
14
MD. MOKTAR ALI : Information Superhighway and Prospects in Bangladesh, Journal of Business Studies, University of Dhaka , vol.XXVIII , no.June , 2007 .
15
MD. MOKTAR ALI : “Electronic Banking in Bangladesh: Potential and Constraints”, Journal of Marketing, University of Dhaka , vol.10 , no.June , 2007 .
16
MD. MOKTAR ALI : “Application of Geographic information systems in Marketing, Bangladesh Perspective”, Journal of Marketing, University of Dhaka , vol.9 , no.June , 2006 .
17
MD. MOKTAR ALI : “An Empirical Analysis of Success Factors of Line Extensions of Fast-moving Consumer Goods”, Journal of Marketing, University of Dhaka , vol.8 , no.June , 2005 .
18
MD. MOKTAR ALI : “On-line Banking Aspects in Bangladesh”, Journal of Marketing, University of Dhaka , vol.7 , no.June , 2004 .
19
MD. MOKTAR ALI : Electronic Cash Register (ECR): As a Tool To Reduce Tax Evasion: Retailer’s Perspective, Journal of The Business and Economic Review, IBAIS University , 1994 .
Award Type Title Year Country Description
No award information is found
Name & designation Dr. Md. Moktar Ali Professor
Department Department of Marketing Faculty of Business Studies
Email moktar@du.ac.bd
Phone /7985, 01819127030