Department of Marketing
Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
---|---|---|---|---|
Ph.D. | Maketing | University of Dhaka | Bangladesh | 2018 |
M.Phil. | Marketing | University of Technology, Sydney | Australia | 2014 |
Masters | Marketing | University of Dhaka | Bangladesh | 2003 |
Bachelor | Marketing | University of Dhaka | Bangladesh | 2001 |
Title | Organization | Location | From Date | To Date |
---|---|---|---|---|
Professor | University of Dhaka | 05, Jun 2019 | Currently Working | |
Associate Professor | University of Dhaka | 10, Jun 2015 | 04-06-2019 | |
Assistant Professor | University of Dhaka | 03, Feb 2010 | 09-06-2015 | |
Lecturer | University of Dhaka | 18, Dec 2005 | 02-03-2010 | |
Lecturer | East West University, Dhaka, Bangladesh | 20, Sep 2003 | 18-12-2005 | |
Associate Lecturer | International Islamic University of Chittagong, Chittagong, Bangladesh | 16, Apr 2003 | 15-09-2003 |
Subject | Description | Research Interest (Goal, Target Indicator) |
---|---|---|
Consumer Psychology. |
Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
---|---|---|---|---|---|---|
Ph.D. | A Comparison of Competing Models to Understand the Relationship between Personal Values and Perceived Value to Predict Consumers’ Intention | A.N. M Sayeedul Haque Khan | Kamal Uddin | Shehely Parvin | 2018 | |
M.Phil | Linking Value, Confirmation and Satisfaction to Predict Behavioural Intention: Examining Alternative Models in a Service Environment | Paul Wang | Shehely Parvin | 2014 |
Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
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No project/research work is found |
SL | Invited Talk |
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No invited talk is found |
SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
---|---|---|---|---|
No Collaboration & Membership is found |
Journal Article | |
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1 |
Shehely Parvin and Md. Ali Rizvi : Investigating customer Satisfaction in Online Food Delivery Platform: Bangladesh Perspective,
D.U. Journal of Marketing , vol.22 , 2019
.
|
2 |
Shehely Parvin, Zakia Rahman and Jashim Uddin : Influence of Webqual on E-Satisfaction: A Strategic Tool for Educational Marketing,
Jahangirnagar University Journal of Marketing , 2017
.
|
3 |
Shehely Parvin, Paul Wang and Jashim Uddin : Assessing Two Consumer Behavioral Intention Models in a Service Environment,
Asia Pacific Journal of Marketing and Logistic (impact factor:2.51) , vol.29 , no.3 , pp.653-668 , 2017
.
|
4 |
Shehely Parvin : Non-Nested Model Comparison Approach to Predict Consumers' Behavioral Intention in a Service environment from the Emerging Market Perspectives.,
Dhaka University Journal of Marketing , vol.20 & 21 , no.June , 2017-2018
.
|
5 |
Shehely Parvin, Paul Wang and Jashim Uddin : Using Best-Worst Scaling Method to Examine Consumers’ Value Preferences: A Multidimensional Perspective,
Cogent Business & Management , vol.3 , no.1 , pp.1-14 , 2016
.
|
6 |
Shehely Parvin : Review on Best-Worst Scaling Method: A New Method over other Scales in Marketing Research,
Dhaka University Journal of Business Studies , 2016
.
|
7 |
Shehely Parvin : Do’s and Don’ts of Best-Worst Scaling Method in Consumer Value Research,
Dhaka University Journal of Marketing , 2016
.
|
8 |
Shehely Parvin, Afreen Choudhury and Imtiaz Ahmed Choudhury : The Impact of Packaging Attributes on Creating Impulse Buying of Food Products,
Jahangirnagar University Journal of Marketing , 2016
.
|
9 |
Shehely Parvin and Imrana Yasmin : Impact of Consumers’ Attitude towards Advertising – A study in Dhaka City,
Dhaka University Journal of Management , 2016
.
|
10 |
Jashim Uddin and Shehely Parvin : Impact of overall Country Image and Product Country Image on International Supplier Performance,
East West Journal of Business and Social Studies , 2016
.
|
11 |
Imrana Yasmin and Shehely Parvin : Consumers' Attitudes toward Foreign Clothing: A study on Dhaka City,
Dhaka University Journal of Marketing , 2014
.
|
12 |
Jashim Uddin, Shehely Parvin and Lutfur Rahman : Factors Influencing Importance of Country of Brand and Country of Manufacturing in Consumer Product Evaluation.,
International Journal of Business and Management , 2013
.
|
13 |
Shehely Parvin : Conceptual Framework for Exploration of Brand Equity Perception from Bottom of the Pyramid (BOP) Market Perspective,
International Journal of Research in Business Management , 2013
.
|
14 |
Shehely Parvin and Sabbir Reza Hadi : Understanding the Customer Satisfaction Level of FM Radio in Bangladesh,
Dhaka University Journal of Business Studies , 2012
.
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15 |
Imrana Yasmin and shehely Parvin : Exploring Consumers Attitude towards Green Foods Consumption and its Prospects in Bangladesh,
Dhaka University Journal of Business Marketing , 2011
.
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16 |
Shehely Parvin, Imrana Yasmin and Jashim Uddin : Customer Relationship Management: A Key to Conquest Customer Satisfaction,
Journal of Finance and Banking , 2011
.
|
17 |
Ankhi Akter, Imrana Yasmin and Shehely Parvin : Export Trend of Ready Made Garments Industry of Bangladesh during Global Economic Recession- An Analysis.,
Dhaka University Journal of Business Studies , 2010
.
|
18 |
Abu Muzareba and Shehely Parvin : Mobile Telecommunication Market in Bangladesh,
Dhaka University Journal of Business Studies , 2009
.
|
19 |
Jashim Uddin, Lutfur Rahman and Shehely Parvin : Determinants of Selecting Country-of-Origin (COO) as an Ingredient of Sourcing Strategy: Evidence from an Emerging Economy,
International Journal of Business and Management , 2009
.
|
20 |
Shehely Parvin, Jashim Uddin and Arifur Rahman : Packaging: The Unvoiced Communication Device to Revolutionize Consumers’ Intension to Acquire a Brand,
Dhaka University Journal of Business Studies , 2008
.
|
21 |
Jashim Uddin, Morshed Hasan Khan, Lutfur Rahman and Shehely Parvin : Time Series Behavior of Bangladesh-Japan Trade: An Econometric Analysis.,
Dhaka University Journal of Business Studies , 2008
.
|
22 |
Jashim Uddin, Shehely Parvin and Lutfur Rahman : Determinants of Purchasing Imported Products in a Regular Basis: Development of a Regression Model,
International Journal of Business and Management , 2008
.
|
23 |
Jashim Uddin, Lutfur Rahman and Shehely Parvin : Efficiency of Floating Exchange Rate Regime in an Emerging Economy.,
Jahangirnagar University Journal of Business Research , 2008
.
|
24 |
Imrana Yasmin, Shehely Parvin and Jashim Uddin : Selecting the Store Format: Determinants of Consumers’ Preference for Supermarket Shopping,
Dhaka University Journal of Business Studies , 2006
.
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25 |
Imrana Yasmin, Jashim Uddin and Shehely Parvin : Emergence of Supermarkets: The Rationale for Changes in Consumers’ Shopping Pattern for Household requirements,
Dhaka University Journal of Business Studies , 2006
.
|
26 |
Shehely Parvin : Examining the Relationship between Personal Values and Perceived Value in a Service Environment to Predict Consumers’ Behavioural Intention: A Non-Nested Model Comparison Approach from the Emerging Market Perspectives,
Dhaka University Journal of Management , vol.13 , no.2 , July-December 2019
.
|
Conference Proceedings | |
1 |
Paul Wang and Shehely Parvin "Exploring Ipsative Data Problems in ‘Best-Worst Scalling’ Method."
36th Annual ISMS Marketing Science Conference, Emory University, Atlanta
USA: 2014
.
|
2 |
Shehely Parvin and Paul Wang "Assessing Best-Worst Scaling in Consumer Value Research."
Australia and New Zealand Marketing Academy Conference (ANZMAC), Brisbane.
Australia: 2014
.
|
3 |
Shehely Parvin and Paul Wang "Using Best-Worst Scaling Method to Examine Consumers' Value Preferences: A Multidimensional Perspective."
Australia and New Zealand Marketing Academy Conference (ANZMAC), Brisbane
Australia: 2014
.
|
Award Type | Title | Year | Country | Description |
---|---|---|---|---|
International | International Research Scholarship | 2013 | Australia | Awarded international research scholarship from Australian government to pursue Master of Business (Research) |
Local | Deans Merit List | 2003 | Bangladesh | Inclusion of Name in the Deans Merit list in the MBA Program. |
Local | Deans Merit List | 2001 | Bangladesh | Inclusion of Name in the Deans Merit List in the BBA Program. |
National | Prime Mininter's Award | 1995 | Bangladesh | Awarded for achieiving the 3rd position in the combined merit list, HSC Examination (Commerce) |
National | Prime Mininter's Award | 1993 | Bangladesh | Awarded for achieving the 5th Positioning in the combined merit list, SSC Examination,( Social Sciences) |