Professor
Dr. Shehely Parvin
Department of Marketing
Faculty of Business Studies
| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Ph.D. | Maketing | University of Dhaka | Bangladesh | 2018 |
| M.Phil. | Marketing | University of Technology, Sydney | Australia | 2014 |
| Masters | Marketing | University of Dhaka | Bangladesh | 2003 |
| Bachelor | Marketing | University of Dhaka | Bangladesh | 2001 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Professor | University of Dhaka | Jun 2019 | Present | |
| Associate Professor | University of Dhaka | Jun 2015 | Jun 2019 | |
| Assistant Professor | University of Dhaka | Feb 2010 | Jun 2015 | |
| Lecturer | University of Dhaka | Dec 2005 | Mar 2010 | |
| Lecturer | East West University, Dhaka, Bangladesh | Sep 2003 | Dec 2005 | |
| Associate Lecturer | International Islamic University of Chittagong, Chittagong, Bangladesh | Apr 2003 | Sep 2003 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| Consumer Psychology. |
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| Ph.D. | A Comparison of Competing Models to Understand the Relationship between Personal Values and Perceived Value to Predict Consumers’ Intention | A.N. M Sayeedul Haque Khan | Kamal Uddin | Shehely Parvin | 2018 | |
| M.Phil | Linking Value, Confirmation and Satisfaction to Predict Behavioural Intention: Examining Alternative Models in a Service Environment | Paul Wang | Shehely Parvin | 2014 |
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| No project/research work is found | |||||
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| No Collaboration & Membership is found | ||||
| Journal Article | |
|---|---|
| 1 |
Shehely Parvin and Md. Ali Rizvi : Investigating customer Satisfaction in Online Food Delivery Platform: Bangladesh Perspective,
D.U. Journal of Marketing , vol.22 , 2019
.
|
| 2 |
Shehely Parvin, Zakia Rahman and Jashim Uddin : Influence of Webqual on E-Satisfaction: A Strategic Tool for Educational Marketing,
Jahangirnagar University Journal of Marketing , 2017
.
|
| 3 |
Shehely Parvin, Paul Wang and Jashim Uddin : Assessing Two Consumer Behavioral Intention Models in a Service Environment,
Asia Pacific Journal of Marketing and Logistic (impact factor:2.51) , vol.29 , no.3 , pp.653-668 , 2017
.
|
| 4 |
Shehely Parvin : Non-Nested Model Comparison Approach to Predict Consumers' Behavioral Intention in a Service environment from the Emerging Market Perspectives.,
Dhaka University Journal of Marketing , vol.20 & 21 , no.June , 2017-2018
.
|
| 5 |
Shehely Parvin, Paul Wang and Jashim Uddin : Using Best-Worst Scaling Method to Examine Consumers’ Value Preferences: A Multidimensional Perspective,
Cogent Business & Management , vol.3 , no.1 , pp.1-14 , 2016
.
|
| 6 |
Shehely Parvin : Review on Best-Worst Scaling Method: A New Method over other Scales in Marketing Research,
Dhaka University Journal of Business Studies , 2016
.
|
| 7 |
Shehely Parvin : Do’s and Don’ts of Best-Worst Scaling Method in Consumer Value Research,
Dhaka University Journal of Marketing , 2016
.
|
| 8 |
Shehely Parvin, Afreen Choudhury and Imtiaz Ahmed Choudhury : The Impact of Packaging Attributes on Creating Impulse Buying of Food Products,
Jahangirnagar University Journal of Marketing , 2016
.
|
| 9 |
Shehely Parvin and Imrana Yasmin : Impact of Consumers’ Attitude towards Advertising – A study in Dhaka City,
Dhaka University Journal of Management , 2016
.
|
| 10 |
Jashim Uddin and Shehely Parvin : Impact of overall Country Image and Product Country Image on International Supplier Performance,
East West Journal of Business and Social Studies , 2016
.
|
| 11 |
Imrana Yasmin and Shehely Parvin : Consumers' Attitudes toward Foreign Clothing: A study on Dhaka City,
Dhaka University Journal of Marketing , 2014
.
|
| 12 |
Jashim Uddin, Shehely Parvin and Lutfur Rahman : Factors Influencing Importance of Country of Brand and Country of Manufacturing in Consumer Product Evaluation.,
International Journal of Business and Management , 2013
.
|
| 13 |
Shehely Parvin : Conceptual Framework for Exploration of Brand Equity Perception from Bottom of the Pyramid (BOP) Market Perspective,
International Journal of Research in Business Management , 2013
.
|
| 14 |
Shehely Parvin and Sabbir Reza Hadi : Understanding the Customer Satisfaction Level of FM Radio in Bangladesh,
Dhaka University Journal of Business Studies , 2012
.
|
| 15 |
Imrana Yasmin and shehely Parvin : Exploring Consumers Attitude towards Green Foods Consumption and its Prospects in Bangladesh,
Dhaka University Journal of Business Marketing , 2011
.
|
| 16 |
Shehely Parvin, Imrana Yasmin and Jashim Uddin : Customer Relationship Management: A Key to Conquest Customer Satisfaction,
Journal of Finance and Banking , 2011
.
|
| 17 |
Ankhi Akter, Imrana Yasmin and Shehely Parvin : Export Trend of Ready Made Garments Industry of Bangladesh during Global Economic Recession- An Analysis.,
Dhaka University Journal of Business Studies , 2010
.
|
| 18 |
Abu Muzareba and Shehely Parvin : Mobile Telecommunication Market in Bangladesh,
Dhaka University Journal of Business Studies , 2009
.
|
| 19 |
Jashim Uddin, Lutfur Rahman and Shehely Parvin : Determinants of Selecting Country-of-Origin (COO) as an Ingredient of Sourcing Strategy: Evidence from an Emerging Economy,
International Journal of Business and Management , 2009
.
|
| 20 |
Shehely Parvin, Jashim Uddin and Arifur Rahman : Packaging: The Unvoiced Communication Device to Revolutionize Consumers’ Intension to Acquire a Brand,
Dhaka University Journal of Business Studies , 2008
.
|
| 21 |
Jashim Uddin, Morshed Hasan Khan, Lutfur Rahman and Shehely Parvin : Time Series Behavior of Bangladesh-Japan Trade: An Econometric Analysis.,
Dhaka University Journal of Business Studies , 2008
.
|
| 22 |
Jashim Uddin, Shehely Parvin and Lutfur Rahman : Determinants of Purchasing Imported Products in a Regular Basis: Development of a Regression Model,
International Journal of Business and Management , 2008
.
|
| 23 |
Jashim Uddin, Lutfur Rahman and Shehely Parvin : Efficiency of Floating Exchange Rate Regime in an Emerging Economy.,
Jahangirnagar University Journal of Business Research , 2008
.
|
| 24 |
Imrana Yasmin, Shehely Parvin and Jashim Uddin : Selecting the Store Format: Determinants of Consumers’ Preference for Supermarket Shopping,
Dhaka University Journal of Business Studies , 2006
.
|
| 25 |
Imrana Yasmin, Jashim Uddin and Shehely Parvin : Emergence of Supermarkets: The Rationale for Changes in Consumers’ Shopping Pattern for Household requirements,
Dhaka University Journal of Business Studies , 2006
.
|
| 26 |
Shehely Parvin : Examining the Relationship between Personal Values and Perceived Value in a Service Environment to Predict Consumers’ Behavioural Intention: A Non-Nested Model Comparison Approach from the Emerging Market Perspectives,
Dhaka University Journal of Management , vol.13 , no.2 , July-December 2019
.
|
| Conference Proceedings | |
| 1 |
Paul Wang and Shehely Parvin "Exploring Ipsative Data Problems in ‘Best-Worst Scalling’ Method."
36th Annual ISMS Marketing Science Conference, Emory University, Atlanta
USA: 2014
.
|
| 2 |
Shehely Parvin and Paul Wang "Assessing Best-Worst Scaling in Consumer Value Research."
Australia and New Zealand Marketing Academy Conference (ANZMAC), Brisbane.
Australia: 2014
.
|
| 3 |
Shehely Parvin and Paul Wang "Using Best-Worst Scaling Method to Examine Consumers' Value Preferences: A Multidimensional Perspective."
Australia and New Zealand Marketing Academy Conference (ANZMAC), Brisbane
Australia: 2014
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| International | International Research Scholarship | 2013 | Australia | Awarded international research scholarship from Australian government to pursue Master of Business (Research) |
| Local | Deans Merit List | 2003 | Bangladesh | Inclusion of Name in the Deans Merit list in the MBA Program. |
| Local | Deans Merit List | 2001 | Bangladesh | Inclusion of Name in the Deans Merit List in the BBA Program. |
| National | Prime Mininter's Award | 1995 | Bangladesh | Awarded for achieiving the 3rd position in the combined merit list, HSC Examination (Commerce) |
| National | Prime Mininter's Award | 1993 | Bangladesh | Awarded for achieving the 5th Positioning in the combined merit list, SSC Examination,( Social Sciences) |
Name & designation
Dr. Shehely Parvin
Professor
Department
Department of Marketing Faculty of Business Studies
Email
shehely@du.ac.bd
Phone
880-2-9671935