Dr. Abureza M Muzareba

Professor

Dr. Abureza M Muzareba

Department of Marketing

Faculty of Business Studies

muzareba@du.ac.bd +8801713409403, +8801613409403,

Social

Degree Name	Group/Major Subject	Board/Institute	Country	Passing Year
Ph.D.	Interdisciplinary	University of Sheffield	United Kingdom	2017
Masters	Finance	UIU	Bangladesh	2006
Bachelor	BSc in Computer Science and Engineering	BUET	Bangladesh	2004
H.S.C	Science	Chittagong	Bangladesh	1997
S.S.C	Science	Comilla	Bangladesh	1995

Title	Organization	Location	From Date	To Date
Guest Lecturer and Graduate Teaching Assistant	University of Sheffield, UK	UK	Oct 2014	Aug 2016
Associate Professor	Department of Marketing, University of Dhaka	Bangladesh	Jul 2008	Present

Research Interest

Subject	Description	Research Interest (Goal, Target Indicator)
Product Design and Management
Services Marketing
Digital Marketing
Digital Divide
Poverty and Wellbeing
E-learning
Development Studies
Business and Society
Digital Anthropology
Digital Sociology
ICT4D

Project/Research Supervision

Level of Study	Title	Supervisor	Co-Supervisor(s)	Name of Student(s)	Area of Research	Current Completion
Research Project Report/Other	Achieve More	Professor Bridgette Wessels	Abureza M Muzareba	Undergraduate students from Faculty of Social Science, University of Sheffield, UK	Interdisciplinary	2015

Project/Research Work

Subject	Project Name	Source of Fund	From Date	To Date	Collaboration
Sustainable Archaeological Tourism	A strategic approach to sustainable archaeological tourism development: A study on Kantaji temple	Bureau of Business Research, University of Dhaka	07-06-2018
Management	Post Graduate Taught Employability Strategies	University of Sheffield, UK	15-04-2015	30-06-2015	University of Sheffield, UK
ICT4D	Digital by Default: South Yorkshire Alpha Project	The Cabinet Office, UK, O2	01-02-2013	30-09-2013	The Cabinet Office, UK, O2, University of Sheffield, UK, Barnsley City Council, UK
Interdisciplinary	E-learning and wellbeing of those in poverty in Bangladesh		01-09-2012	30-11-2016	University of Sheffield, UK

Invited Talk

SL	Invited Talk
1	Corporate talks for Labaid group management team on contemporary marketing issues raised by Harvard Business Review publications.

SL	Collaboration & Membership Name	Type	Membership Year	Expire Year
No Collaboration & Membership is found

Journal Article
1	Abureza M Muzareba : Marketing Implications of Tourism Satellite Account (TSA): The Bangladesh Perspective, Dhaka University Journal of Management , vol.12 , no.1 , pp.17-29 , 2018 .
2	Abureza M Muzareba : A Study on the Imperative Veterinary and Related Services Providing Actors in Dairy Value Chain of Bangladesh: Reflection on Some Cases, Dhaka University Journal of Management , vol.12 , no.2 , pp.31-51 , 2018 .
3	Abureza M Muzareba : Uber Services in Dhaka City: Empowerment or Entrapment?, Dhaka University Journal of Business Studies , vol.39 , pp.1-18 , 2018 .
4	Abureza M Muzareba : Information and Communication Technology, climate change and poverty the intertwined factors in the changing development platform: a Bangladesh perspective, D. U. Journal of Marketing , vol.17 , pp.1-14 , 2014 .
5	Abureza M Muzareba : Are Social Network Services Risky?, Social Science Review , vol.27 , no.Part D, Number 1 , pp.201-217 , 2010 .
6	Abureza M Muzareba : Conventional Approach to Celebrity Endorsement might not Create Success Stories for Businesses, D. U. Journal of Marketing , vol.10 , pp.1-31 , 2007 .

Award Type	Title	Year	Country	Description
National	summa cum laude	2006	Bangladesh	Chancellor's Gold Medalist for highest CGPA in MBA

Name & designation Dr. Abureza M Muzareba Professor

Department Department of Marketing Faculty of Business Studies

Email muzareba@du.ac.bd

Phone +8801713409403, +8801613409403,