Muhammad Intisar Alam :: Faculty Profile

Biography

A marketing academician with a special focus on consumer behavior discipline and particularly on consumers’ decision-making behavior in retail arena. Possess analytical and diagnostic skills acquired through the course works in undergraduate and graduate programs. Excellent communication and leadership skills as demonstrated throughout more than thirteen years of experience as an academic as well as various voluntary activities. Able to ...

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Degree Name	Group/Major Subject	Board/Institute	Country	Passing Year
Masters	Marketing	Monash University	Australia	2017
Masters	Marketing	University of Dhaka	Bangladesh	2007
Bachelor	Marketing	University of Dhaka	Bangladesh	2006
H.S.C	Business Studies	Dhaka Board	Bangladesh	2002
S.S.C	Business Studies	Dhaka Board	Bangladesh	2000

Title	Organization	Location	From Date	To Date
Associate Professor	Department of Marketing, Faculty of Business Studies, University of Dhaka	Dhaka, Bangladesh	Dec 2020	Present
Assistant Professor	Department of Marketing, Faculty of Business Studies, University of Dhaka	Dhaka, Bangladesh	Jun 2015	Dec 2020
Lecturer	Department of Marketing, Faculty of Busniess Studies, University of Dhaka	Dhaka, Bangladesh	Nov 2012	Jun 2015
Senior Lecturer	BRAC Business School, BRAC University	Dhaka, Bangladesh	Jul 2012	Oct 2012
Lecturer	BRAC Business School, BRAC University	Dhaka, Bangladesh	May 2010	Jul 2012
Territory Manager	Unilever Bangladesh Limited	Dhaka, Bangladesh	May 2009	Mar 2010

Research Interest

Subject	Description	Research Interest (Goal, Target Indicator)
Services Marketing	Services Failures in Phygital (Physical Digital) Services Atmosphere.
Social Media Marketing	Social Media Advertising and Online Shopping as well as their Impacts on Consumer Decision Making Behaviour.
Retailing	Retailers' Behavioural Pattern and Omnichannel or Multichannel Retailing.
Consumer Behavior	Special focus on Consumer Behavior discipline in general and particularly on Consumers' Decision Making Behavior as well as Consumers' Shopping Behavior in retail context.

Project/Research Supervision

Level of Study	Title	Supervisor	Co-Supervisor(s)	Name of Student(s)	Area of Research	Current Completion
No project/research supervision is found

Project/Research Work

Subject	Project Name	Source of Fund	From Date	To Date	Collaboration
Assessing Meat Shopping Preferences of Australian Muslim Consumers	Minor Thesis	Self	01-02-2017	17-11-2017	Monash University

Invited Talk

SL	Invited Talk
No invited talk is found

SL	Collaboration & Membership Name	Type	Membership Year	Expire Year
1	Dhaka University Marketing Alumni Association	Life Member	2012	Life Time
2	Dhaka University Alumni Association (DUAA)	Life Member	2014	Life Time
3	Dhaka University Teachers’ Association (DUTA)	General Member	2012	Life Time

Journal Article
1	Ahmed, R., Alam, M. I., Sultana, & M. Jim, M. R. : Investigating the Factors that Drive the Success of Halal Cloud Kitchen in Bangladesh, Journal of Islamic Economic Laws , vol.7 , no.2 , pp.49-67 , 2024 .
2	Alam, M. I., Jim, M. R. & Ullah, N.N : Estimating the Drivers of Urban Apartment Valuation by Hedonic Pricing Model: A Study on Dhaka City, Khulna University Business Review , vol.18 , no.1 , pp.1-14 , 2024 .
3	Gani, M.O., Bhuiya, N., Swarna, A.A., Alam, M.I. & Faruq, M.O. : Determinants of Adopting E-Courier Services: The Moderating Role of Resistance to Change, Digital Transformation and Society , vol.3 , no.2 , pp.145-163 , 2024 .
4	Jim, M. R. & Alam, M. I. : Factors Contributing to The Purchase Intention of Halal Fragrances (Ator): A Study on Dhaka City, Global Management Journal for Academic & Corporate (GMJAC) Studies , vol.13 , no.2 , pp.45-63 , 2023 .
5	Jim, M. R. & Alam, M. I. : Factors Affecting Adoption of TikTok Among Students in The Dhaka City Area, Business Review , vol.18 , no.2 , pp.51-69 , 2023 .
6	Alam, M. I., Jobaid, M. I., & Miah, M. N. : The Dynamics Among Customer Satisfaction, Customer Loyalty, and Corporate Image: A Study on the Banking Sector of Bangladesh, Journal of Business Administration , vol.44 , no.1 , pp.127-149 , 2023 .
7	Alam, M. I. : Why Do Viewers Skip Ads on YouTube? A Study on Dhaka City, Dhaka University Journal of Business Studies , vol.43 , no.1 , pp.41-61 , 2023 .
8	Gani, M. O., Alam, M. I., Alam, M. Z., Ahmed, R., & Chowdhury, S. A : Determinants of M-Payment Adoption Behavior in Bangladesh, International Journal of Business Information Systems , vol.40 , no.3 , pp.415-439 , 2022 .
9	Hossain, M. N. & Alam, M. I. : Antecedents of Switching Intention of Mobile Phone Subscribers Via Mobile Number Portability Service, Dhaka University Journal of Business Studies , vol.42 , no.2 , pp.203-220 , 2022 .
10	Ahmed, R. Alam, M.I., & Chowdhury, Z.M : Effect of Online Shopping on the Work-Life Balance of the White Collar Females, Journal of Business Administration , vol.41 , no.2 , pp.171-196 , 2020 .
11	Hossain, M. N., & Alam, M. I. : Impact of Social Media Advertising on the Purchase Decision of Urban Youth., Dhaka University Journal of Business Studies , vol.41 , no.1 , pp.179-198 , 2020 .
12	Jamshed, K.M. & Alam, M.I. : The Moderating Role of University Environment in Boosting Students’ Entrepreneurial Action Behavior, Journal of Banking & Financial Services , vol.12 , no.1 , pp.215-231 , 2020 .
13	Alam, M. I., & Gani, M. O. : Determinants of Omnichannel Customer Experience Model (OCEM): A Growing Digital Economy Perspective, Dhaka University Journal of Business Studies , vol.40 , no.3 , pp.203-229 , 2020 .
14	Gani, M. O., Alam, M. I., Islam, M. A., Chowdhury, S. A., & Faruq, M. O. : Factors Affecting Consumers’ Purchase Intention for Counterfeit Luxury Goods in Bangladesh, Innovative Marketing , vol.15 , no.4 , pp.27-41 , 2019 .
15	Alam, M. I., & Riva, F. : Influence of Political Marketing on Voting Intention: An Empirical Investigation, D.U. Journal of Marketing , vol.18 , no.June 2015 , pp.71-84 , 2019 .
16	Alam, M. I., Faruq, M. O., Alam, M. Z., & Gani, M. O. : Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda, Marketing and Management of Innovations , no.1 , pp.34-45 , 2019 . View More
17	Alam, M. I., & Mondal, D. : Measurement of Consumer Satisfaction of Different Cell Phone Service Providers in Bangladesh: A Perceptual Study on the Youth of Dhaka City, Dhaka University Journal of Management , vol.12 , no.2 , pp.151-163 , 2018 .
18	Alam, M., I., & Gani, M. O. : Factors Influencing the Usage of Luxury Brands in Bangladesh, The Comilla University Journal of Business Studies , vol.5 , no.1 , pp.55-72 , 2018 .
19	Choudhury, A., Alam, M. I., & Nahar, A. U. : Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh, Bangladesh Journal of MIS , vol.6 , no.1 , pp.49-66 , 2015 .
20	Choudhury, A., Alam, M. I., & Islam, S. : Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall, D.U. Journal of Marketing , vol.15 , no.(June 12) , pp.127-142 , 2014 .
21	Shabnam, S., Choudhury, A., & Alam, M. I. : An Emerging Method of Communication: Social Media Marketing and It’s Social and Managerial Implications, World Review of Business Research , vol.3 , no.1 , pp.1-25 , 2013 .
22	Choudhury, A., & Alam, M. I. : Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image- An Empirical Analysis, International Journal of Business and Management Tomorrow , vol.2 , no.2 , pp.135-154 , 2012 .
23	Alam, M. I., & Choudhury, A. : Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever, Journal of Economics and Behavioral Studies , vol.2 , no.4 , pp.138-150 , 2011 . View More

Conference Proceedings
1	Shabnam, S., Choudhury, A., & Alam, M. I. "Social Media Marketing: An Exploratory Analysis on the Emerging Method of Communication." 5th Asian Business Research Conference , pp. 1-2. Dhaka: World Business Institute, Australia, 2011 .

Award Type	Title	Year	Country	Description
International	Monash Business School Student Excellence Award	2018	Australia	Achieved Monash Business School Student Excellence Award for exceptional academic excellence in the postgraduate program awarded by Monash Business School.
International	Endeavour Postgraduate Scholarship	2016	Australia	Awarded with the most prestigious scholarship of Australia to pursue my masters from Monash University.
Local	Dean’s Merit List	2012	Bangladesh	Enlisted in the Dean’s Merit List for three times under BBA Program by the Faculty of Business Studies, University of Dhaka.
Local	Dean’s Honor List	2012	Bangladesh	Enlisted in the Dean’s Honor List under MBA and BBA Program by the Faculty of Business Studies, University of Dhaka.
Local	Surja Sen Hall Government Scholarship	2006	Bangladesh	Awarded Surja Sen Hall Government Scholarship for achieving the highest grade in BBA Program.
Local	Mokbul Hasan (Moni) Memorial Scholarship	2006	Bangladesh	Awarded Mokbul Hasan (Moni) Memorial Scholarship for achieving the highest grade in BBA Program.
Local	Prof. Abdullah Faruq Memorial Scholarship	2006	Bangladesh	Awarded Prof. Abdullah Faruq Memorial Scholarship for achieving the highest grade in BBA Program.

Name & designation Muhammad Intisar Alam Associate Professor

Department Department of Marketing Faculty of Business Studies

Email intisar_alam@du.ac.bd

Phone +880-2-9671935