Muhammad Intisar Alam
(Associate Professor)Department of Marketing
Research Profile
Social
Short Biography:
A marketing academician with a special focus on consumer behavior discipline and particularly on consumers’ decision-making behavior in retail arena. Possess analytical and diagnostic skills acquired through the course works in undergraduate and graduate programs. Excellent communication and leadership skills as demonstrated throughout more than thirteen years of experience as ...
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| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Masters | Marketing | Monash University | Australia | 2017 |
| Masters | Marketing | University of Dhaka | Bangladesh | 2007 |
| Bachelor | Marketing | University of Dhaka | Bangladesh | 2006 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Associate Professor | Department of Marketing, Faculty of Business Studies, University of Dhaka | Dhaka, Bangladesh | 30, Dec 2020 | Currently Working |
| Assistant Professor | Department of Marketing, Faculty of Business Studies, University of Dhaka | Dhaka, Bangladesh | 10, Jun 2015 | 29-12-2020 |
| Lecturer | Department of Marketing, Faculty of Busniess Studies, University of Dhaka | Dhaka, Bangladesh | 01, Nov 2012 | 09-06-2015 |
| Senior Lecturer | BRAC Business School, BRAC University | Dhaka, Bangladesh | 24, Jul 2012 | 30-10-2012 |
| Lecturer | BRAC Business School, BRAC University | Dhaka, Bangladesh | 02, May 2010 | 23-07-2012 |
| Territory Manager | Unilever Bangladesh Limited | Dhaka, Bangladesh | 17, May 2009 | 31-03-2010 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| Services Marketing | Services Failures in Phygital (Physical Digital) Services Atmosphere. |
|
| Social Media Marketing | Social Media Advertising and Online Shopping as well as their Impacts on Consumer Decision Making Behaviour. |
|
| Retailing | Retailers' Behavioural Pattern and Omnichannel or Multichannel Retailing. |
|
| Consumer Behavior | Special focus on Consumer Behavior discipline in general and particularly on Consumers' Decision Making Behavior as well as Consumers' Shopping Behavior in retail context. |
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| Assessing Meat Shopping Preferences of Australian Muslim Consumers | Minor Thesis | Self | 01-02-2017 | 17-11-2017 | Monash University |
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | Dhaka University Marketing Alumni Association | Life Member | 2012 | Life Time |
| 2 | Dhaka University Alumni Association (DUAA) | Life Member | 2014 | Life Time |
| 3 | Dhaka University Teachers’ Association (DUTA) | General Member | 2012 | Life Time |
| Journal Article | |
|---|---|
| 1 |
Ahmed, R., Alam, M. I., Sultana, & M. Jim, M. R. : Investigating the Factors that Drive the Success of Halal Cloud Kitchen in Bangladesh,
Journal of Islamic Economic Laws , vol.7 , no.2 , pp.49-67 , 2024
.
|
| 2 |
Alam, M. I., Jim, M. R. & Ullah, N.N : Estimating the Drivers of Urban Apartment Valuation by Hedonic Pricing Model: A Study on Dhaka City,
Khulna University Business Review , vol.18 , no.1 , pp.1-14 , 2024
.
|
| 3 |
Gani, M.O., Bhuiya, N., Swarna, A.A., Alam, M.I. & Faruq, M.O. : Determinants of Adopting E-Courier Services: The Moderating Role of Resistance to Change,
Digital Transformation and Society , vol.3 , no.2 , pp.145-163 , 2024
.
|
| 4 |
Jim, M. R. & Alam, M. I. : Factors Contributing to The Purchase Intention of Halal Fragrances (Ator): A Study on Dhaka City,
Global Management Journal for Academic & Corporate (GMJAC) Studies , vol.13 , no.2 , pp.45-63 , 2023
.
|
| 5 |
Jim, M. R. & Alam, M. I. : Factors Affecting Adoption of TikTok Among Students in The Dhaka City Area,
Business Review , vol.18 , no.2 , pp.51-69 , 2023
.
|
| 6 |
Alam, M. I., Jobaid, M. I., & Miah, M. N. : The Dynamics Among Customer Satisfaction, Customer Loyalty, and Corporate Image: A Study on the Banking Sector of Bangladesh,
Journal of Business Administration , vol.44 , no.1 , pp.127-149 , 2023
.
|
| 7 |
Alam, M. I. : Why Do Viewers Skip Ads on YouTube? A Study on Dhaka City,
Dhaka University Journal of Business Studies , vol.43 , no.1 , pp.41-61 , 2023
.
|
| 8 |
Gani, M. O., Alam, M. I., Alam, M. Z., Ahmed, R., & Chowdhury, S. A : Determinants of M-Payment Adoption Behavior in Bangladesh,
International Journal of Business Information Systems , vol.40 , no.3 , pp.415-439 , 2022
.
|
| 9 |
Hossain, M. N. & Alam, M. I. : Antecedents of Switching Intention of Mobile Phone Subscribers Via Mobile Number Portability Service,
Dhaka University Journal of Business Studies , vol.42 , no.2 , pp.203-220 , 2022
.
|
| 10 |
Ahmed, R. Alam, M.I., & Chowdhury, Z.M : Effect of Online Shopping on the Work-Life Balance of the White Collar Females,
Journal of Business Administration , vol.41 , no.2 , pp.171-196 , 2020
.
|
| 11 |
Hossain, M. N., & Alam, M. I. : Impact of Social Media Advertising on the Purchase Decision of Urban Youth.,
Dhaka University Journal of Business Studies , vol.41 , no.1 , pp.179-198 , 2020
.
|
| 12 |
Jamshed, K.M. & Alam, M.I. : The Moderating Role of University Environment in Boosting Students’ Entrepreneurial Action Behavior,
Journal of Banking & Financial Services , vol.12 , no.1 , pp.215-231 , 2020
.
|
| 13 |
Alam, M. I., & Gani, M. O. : Determinants of Omnichannel Customer Experience Model (OCEM): A Growing Digital Economy Perspective,
Dhaka University Journal of Business Studies , vol.40 , no.3 , pp.203-229 , 2020
.
|
| 14 |
Gani, M. O., Alam, M. I., Islam, M. A., Chowdhury, S. A., & Faruq, M. O. : Factors Affecting Consumers’ Purchase Intention for Counterfeit Luxury Goods in Bangladesh,
Innovative Marketing , vol.15 , no.4 , pp.27-41 , 2019
.
|
| 15 |
Alam, M. I., & Riva, F. : Influence of Political Marketing on Voting Intention: An Empirical Investigation,
D.U. Journal of Marketing , vol.18 , no.June 2015 , pp.71-84 , 2019
.
|
| 16 |
Alam, M. I., Faruq, M. O., Alam, M. Z., & Gani, M. O. : Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda,
Marketing and Management of Innovations , no.1 , pp.34-45 , 2019
.
|
| 17 |
Alam, M. I., & Mondal, D. : Measurement of Consumer Satisfaction of Different Cell Phone Service Providers in Bangladesh: A Perceptual Study on the Youth of Dhaka City,
Dhaka University Journal of Management , vol.12 , no.2 , pp.151-163 , 2018
.
|
| 18 |
Alam, M., I., & Gani, M. O. : Factors Influencing the Usage of Luxury Brands in Bangladesh,
The Comilla University Journal of Business Studies , vol.5 , no.1 , pp.55-72 , 2018
.
|
| 19 |
Choudhury, A., Alam, M. I., & Nahar, A. U. : Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh,
Bangladesh Journal of MIS , vol.6 , no.1 , pp.49-66 , 2015
.
|
| 20 |
Choudhury, A., Alam, M. I., & Islam, S. : Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall,
D.U. Journal of Marketing , vol.15 , no.(June 12) , pp.127-142 , 2014
.
|
| 21 |
Shabnam, S., Choudhury, A., & Alam, M. I. : An Emerging Method of Communication: Social Media Marketing and It’s Social and Managerial Implications,
World Review of Business Research , vol.3 , no.1 , pp.1-25 , 2013
.
|
| 22 |
Choudhury, A., & Alam, M. I. : Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image- An Empirical Analysis,
International Journal of Business and Management Tomorrow , vol.2 , no.2 , pp.135-154 , 2012
.
|
| 23 |
Alam, M. I., & Choudhury, A. : Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever,
Journal of Economics and Behavioral Studies , vol.2 , no.4 , pp.138-150 , 2011
.
|
| Conference Proceedings | |
| 1 |
Shabnam, S., Choudhury, A., & Alam, M. I. "Social Media Marketing: An Exploratory Analysis on the Emerging Method of Communication."
5th Asian Business Research Conference
, pp. 1-2. Dhaka: World Business Institute, Australia, 2011
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| International | Monash Business School Student Excellence Award | 2018 | Australia | Achieved Monash Business School Student Excellence Award for exceptional academic excellence in the postgraduate program awarded by Monash Business School. |
| International | Endeavour Postgraduate Scholarship | 2016 | Australia | Awarded with the most prestigious scholarship of Australia to pursue my masters from Monash University. |
| Local | Dean’s Merit List | 2012 | Bangladesh | Enlisted in the Dean’s Merit List for three times under BBA Program by the Faculty of Business Studies, University of Dhaka. |
| Local | Dean’s Honor List | 2012 | Bangladesh | Enlisted in the Dean’s Honor List under MBA and BBA Program by the Faculty of Business Studies, University of Dhaka. |
| Local | Surja Sen Hall Government Scholarship | 2006 | Bangladesh | Awarded Surja Sen Hall Government Scholarship for achieving the highest grade in BBA Program. |
| Local | Mokbul Hasan (Moni) Memorial Scholarship | 2006 | Bangladesh | Awarded Mokbul Hasan (Moni) Memorial Scholarship for achieving the highest grade in BBA Program. |
| Local | Prof. Abdullah Faruq Memorial Scholarship | 2006 | Bangladesh | Awarded Prof. Abdullah Faruq Memorial Scholarship for achieving the highest grade in BBA Program. |
Muhammad Intisar Alam
Associate Professor
Department of Marketing
Faculty of Business Studies
Email: intisar_alam@du.ac.bd
Phone: +880-2-9671935