Koushik Prashad Pathak
(Associate Professor (Study Leave))Department of Marketing
| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| M.Phil. | Economics | HTW Berlin | Germany | 2017 |
| Masters | Marketing | University of Dhaka | Bangladesh | 2008 |
| Bachelor | Marketing | University of Dhaka | Bangladesh | 2007 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Associate Professor | Department of Marketing, University of Dhaka | Dhaka | 30, Dec 2020 | Currently Working |
| Assistant Professor | Department of Marketing, University of Dhaka | Dhaka | 10, Jun 2015 | 30-12-2020 |
| Lecturer | Department of Marketing, University of Dhaka | Dhaka | 01, Nov 2012 | 09-06-2015 |
| Lecturer | Department of Tourism and Hospitality Management, University of Dhaka | Dhaka | 28, Aug 2012 | 31-10-2012 |
| Lecturer | Department of Marketing, Jagannath University | Dhaka | 03, Jan 2011 | 27-08-2012 |
| Lecturer | Department of Business Administration, Shaikh Burhanuddin College | Dhaka | 01, Mar 2010 | 02-01-2011 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| Marketing Analytics | Measuring, managing and analyzing marketing performance to maximize resoectinve marketers' ROI |
|
| Services Marketing | Exploring services parameter through SERVQUAL and other relevant theories |
|
| Consumer Behavior | To identify the behavioral patter of the consumers regrading existing and new innovations |
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| Archaeological Tourism | A strategic approach to sustainable archaeological tourism development: A study on Kantaji temple | Bureau of Business Studies | 01-01-2019 | 31-12-2020 | |
| E-governance | Assessing the e-government service quality in Bangladesh: An application of the e-GovQual model | UGC | 01-08-2018 | 30-12-2020 | |
| Celebrity Endorsement | Effect of Celebrity Based Advertisement Towards Durable Products in Bangladesh | Jahangirnagar University | 01-06-2013 | 31-12-2014 |
Invited Talk
| SL | Invited Talk |
|---|---|
| 1 | Corporate talks for Labaid group management team on contemporary marketing issues published by Harvard Business Review publications. |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | Brand Forum | Academic and Corporate | 2011 | Life Time |
| 2 | Marketing Alumni Association | 2009 | Life Time | |
| 3 | Dhaka University | Academic | 2010 | Life Time |
| 4 | DAAD Alumni | Academic | 2017 | Life Time |
| Journal Article | |
|---|---|
| 1 |
Pathak, K. P. : Differences between male and female consumers’ attitude toward current online shopping trends: A Discriminant Analysis,
Under Review , 2020
.
|
| 2 |
Pathak, K. P. : Fostering Financial Inclusion in Bangladesh through bKash: A Competitive Advantage Analysis,
Dhaka University Journal of Business Studies , vol.39 , no.3 , pp.21-35 , 2018
.
|
| 3 |
Rahaman, R. : Behavioural Economics and its Relevance to Environmental Economics: A Literature Review Approach,
Social Science Review (The Dhaka University Studies, Part-D) , vol.35 , no.2 , pp.117-134 , 2018
.
|
| 4 |
Pathak, K. P. : Measuring effects of social media based marketing strategy: A study on the Facebook fan page of Airtel Bangladesh Ltd,
BUP Journal , vol.6 , no.2 , pp.127-143 , 2018
.
|
| 5 |
Jamshed, K. M. : Young consumers’ brand loyalty toward telecom operators: Analysis of brand associations’ dimensions of CBBE approach,
Dhaka University Journal of Business Studies, Special International Edition , vol.3 , no.1 , pp.117-137 , 2018
.
|
| 6 |
Rahaman, R. : Women Empowerment through ICT-based business initiatives: The Case of e-retail stores in Dhaka City,
Dhaka University Journal of Management , vol.12 , no.2 , pp.71-90 , 2018
.
|
| 7 |
Chakraborty, B. and Rahman, Q. M. : Modelling the students’ intention to adopt virtual platform in higher education – A study on the students of Faculty of Business Studies, University of Dhaka,
Jahangirnagar University Journal of Marketing , vol.4 , pp.123-135 , 2016
.
|
| 8 |
Pathak, K. P. : Effective Strategies to Rebrand Bangladesh: Application of Simon Anholts’ Hexagon Model of Branding,
Dhaka University Journal of Business Studies , vol.35 , no.1 , pp.15-32 , 2014
.
|
| 9 |
Pathak, K. P. : Paradigm shift in tourists’ behaviour and its impact on Tourism Area Life Cycle (TALC): A Study on Sundarbans,
D. U. Journal of Marketing , vol.15 , pp.187-196 , 2014
.
|
| 10 |
Rahaman, R. : National Competitive Advantage of the Pharmaceutical Sector of Bangladesh: Porter’s Diamond Model Perspective,
Social Sciences Review (The Dhaka University Studies, Part-D) , vol.31 , no.1 , pp.167-180 , 2014
.
|
| 11 |
Kashem, N. : Factors affecting students’ perception on quality education,
Daffodil International University of Business & Economics , vol.8 , no.1 , pp.71-86 , 2014
.
|
| 12 |
Tasnim, F. : The appropriate medium of advertisement for the mobile service providers of Bangladesh to reach the Young Generation,
Dhaka University Journal of Business Studies , vol.34 , no.2 , pp.217-231 , 2013
.
|
| 13 |
Chakraborty, B. : ). Managing Power & Conflicts in the Mango Marketing Channels in Bangladesh,
Jahangirnagar University Journal of Marketing , vol.15 , no.1 , pp.23-34 , 2013
.
|
| 14 |
Pathak, K. P. : The customers’ perception about the marketing research firms of Bangladesh: A study on SERVQUAL dimensions,
Jagannath University Journal of Business Studies (JnUJBS) , vol.2 , no.1 , pp.77-90 , 2012
.
|
| 15 |
Rahman, M. and Ghosh, S. K. : Measurement of Consumers’ Attitude towards Mobile Phone Brands in Bangladesh,
Dhaka University Journal of Business Studies , vol.33 , no.2 , pp.131-147 , 2012
.
|
| 16 |
Khondokar, M. and Anis, A. : Success Factors of Place Marketing: A Study on Vinnya Jagat,
Dhaka University Journal of Business Studies , vol.33 , no.1 , pp.117-138 , 2012
.
|
| 17 |
Chakraborty, B : Marketing Strategies for a Non-Profit Organization: A Study on Bishwo Shahitto Kendro in Bangladesh,
Jahangirnagar Journal of Business Studies , vol.2 , no.1 , pp.89-104 , 2012
.
|
| 18 |
Anis, A. : National Competitive Advantage of the Readymade Garment (RMG) Sector of Bangladesh: Porter’s Diamond Model Perspective,
Jagannath University Journal of Business Studies (JnUJBS) , vol.1 , no.1 , pp.85-99 , 2011
.
|
| 19 |
Rahman, M. : Effective Supply Chain Management Practices: A case on Heidelberg Cement Bangladesh Ltd.,
D. U. Journal of Marketing , vol.13 , no.June , pp.25-46 , 2010
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| International | Commonwealth Scholarship | 2021 | United Kingdom | |
| International | DAAD Funded Masters Program | 2016 | Germany | |
| Local | Dean Merit List Award | 2007 | Bangladesh | |
| National | Education Board (HSC) | 2004 | Bangladesh | |
| Local | Dean Honor List Award | 2004 | Bangladesh | |
| National | Education Board (SSC) | 2001 | Bangladesh |
Koushik Prashad Pathak
Associate Professor (Study Leave)
Department of Marketing
Faculty of Business Studies
Email: kpp@du.ac.bd
Phone: +88-01819092799