Md. Tanvir Alam Himel
| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Masters | Master of Digital Marketing | The University of Melbourne | Australia | 2026 |
| Masters | MBA (Marketing) | University of Dhaka | Bangladesh | 2016 |
| Bachelor | BBA (Marketing) | University of Dhaka | Bangladesh | 2015 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Assistant Professor | Department of Marketing, University of Dhaka | Nilkhet Rd, Dhaka 1000 | Aug 2022 | Present |
| Lecturer | Department of Marketing, University of Dhaka | Nilkhet Rd, Dhaka 1000 | Dec 2019 | Aug 2022 |
| Lecturer | Department of Marketing, Bangladesh University of Professionals (BUP) | Mirpur Cantonment, Road No 2 Section# 12, Dhaka-1216 | Nov 2017 | Nov 2019 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| Marketing | My research interests lie at the intersection of digital marketing, marketing analytics, and social media analytics, with a particular focus on understanding data-driven consumer behavior and digital platform dynamics. I am also interested in circular economy and sustainable development, examining how marketing strategies, digital technologies, and analytics can support sustainable consumption, responsible business practices, and long-term societal impact. |
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| No project/research work is found | |||||
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | Australia Awards | Alumni | 2026 | Life Time |
| 2 | The University of Melbourne | Alumni | 2026 | Life Time |
| 3 | Dhaka University | Academic | 2019 | Life Time |
| 4 | Dhaka University | Academic | 2019 | Life Time |
| Journal Article | |
|---|---|
| 1 |
Himel M.T.A. : Exploring Different Experience Clues: A Study on Private Banks of Bangladesh,
D. U. Journal of Marketing , vol.20 & 21 , 2020
.
|
| 2 |
Harun, M. A. and Himel, M.T.A. : Tourism Destination Branding and 7Ps: A Case on Bangladesh,
Journal of Business Studies, Jahangirnagar University , vol.6 , no.June , 2017
.
|
| 3 |
Ashraf S. and Himel M. T. A. : The Sustainable Competitive Advantage of Corporate Social Responsibility: The Mediating Role of Brand Equity,
Journal of Business Studies, University of Dhaka , vol.XXXIX , no.1 , pp.177-199 , April, 2018
.
|
| 4 |
Ali, M. and Himel M. T. A. : Does Social Barriers Influence Women’s Intention toward Entrepreneurship?,
Journal of Social Economics Research , vol.6 , no.2 , pp.106-116 , 2019
.
|
| 5 |
Ashraf S. and Himel M. T. A. : The Significance of Quality Dimensions and Behavioral Intention on the Resort Hotel Industry of Bangladesh,
BUP Journal, Bangladesh University of Professionals, Bangladesh. , vol.7 , no.1 , pp.13-31 , June, 2019
.
|
| 6 |
Himel M. T. A. : Mediating Role of Trust and Commitment in Customer Loyalty: An Empirical Analysis on Shwapno Grocery Chain,
Journal of Management, University of Dhaka , vol.13 , no.1 , pp.January-June 2019 , 2019
.
|
| 7 |
Himel S. H. and Himel M. T. A. : The Effects of Customer-Based Brand Equity (CBBE) of Shopping Mall on the Customers’ Willingness to Pay Premium Price: A Study on Jamuna Future Park,
BUP Journal, Bangladesh University of Professionals , vol.2 , December 2019
.
|
| 8 |
Himel M. T. A., Ashraf S., Bappy T.A., Abir M.T., Morshed M.K. and Hossain M.N. : Users’ attitude and intention to use mobile financial services in Bangladesh: an empirical study,
South Asian Journal of Marketing , 2021
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| International | Graduate Dean’s Honours | 2026 | Australia | During postgraduate studies at the University of Melbourne, earned a placement on the prestigious Graduate Dean’s Honours List—an honor reserved for the top 3% of coursework graduates across the faculty—while securing first place as the top-ranked graduate in the Master of Digital Marketing program. |
| International | Australia Awards Scholarship | 2025 | Australia | I was honoured to receive the Australia Awards Scholarship (2025), funded by the Australian Government through the Department of Foreign Affairs and Trade (DFAT). This prestigious award supports my pursuit of a Master’s degree in Digital Marketing at the University of Melbourne. The scholarship recognizes academic merit, leadership potential, and a commitment to contributing to sustainable development. It has enabled me to deepen my expertise in digital marketing, analytics, and consumer behaviour, while gaining global exposure and insights that I aim to apply in teaching, research, and capacity-building initiatives in Bangladesh and beyond. |
| Local | Dean’s Honour Award | 2016 | Bangladesh | Enlisted in the Dean’s Honour List under MBA Program by the Faculty of Business Studies, University of Dhaka |
| Local | Dean’s Honour Award | 2015 | Bangladesh | Enlisted in the Dean’s Honour List under BBA Program by the Faculty of Business Studies, University of Dhaka. |
| Local | Dean’s Merit Award | 2015 | Bangladesh | Enlisted in the Dean’s Merit List for two (2) times under BBA Program by the Faculty of Business Studies, University of Dhaka |
| National | Education Board (HSC) | 2011 | Bangladesh | Dhaka Education Board Scholarship-2011 for including in merit list from Business Studies group in HSC Examination |