Assistant Professor
Jannatul Fardues Airin
Department of Marketing
Faculty of Business Studies
Research profiles & links
| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Masters | Marketing | University of Dhaka | Bangladesh | 2018 |
| Bachelor | Marketing | University of Dhaka | Bangladesh | 2017 |
| Title | Organization | Location | From Date | To Date | |
|---|---|---|---|---|---|
| No experience is found | |||||
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| No research interest is found | ||
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| No project/research work is found | |||||
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| No Collaboration & Membership is found | ||||
| Journal Article | |
|---|---|
| 1 |
Jannatul Fardues Airin : Examining the Impact of the Service Recovery Paradox (SRP) on Customer Loyalty in E-Banking Services: A Study on Dhaka City,
JBFS , pp.45-65 , 2024
.
|
| 2 |
Tanvir Alam Himel and Jannatul Fardues Airin : Effects of Mobile Financial Services’ Acceptance on Impulse Buying Behavior: A Study on Lifestyle and Fast Fashion Retailers,
JBFS , vol.Volume 15 , no.Number 1 (June) and 2 (December) 2023 , pp.113-129 , 2024
.
|
| 3 |
Jannatul Fardues Airin : Factors influencing continuance intention to use e-wallet among young users in Bangladesh,
DU Journal of Banking and Financial Services , pp.45-60 , 2024
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| Local | Dean's Honor Award | 2018 | Bangladesh | |
| Local | Dean's Merit Award | 2017 | Bangladesh | |
| Local | Dean's Honor Award | 2017 | Bangladesh | |
| National | Education Board (HSC) | 2013 | Bangladesh |
Name & designation
Jannatul Fardues Airin
Assistant Professor
Department
Department of Marketing Faculty of Business Studies
Email
jannatul.fardues@du.ac.bd