Dr. Mubina Khondkar

Mubina Khondkar Assessment of the Role of Government Plans for Women Entrepreneurship Development in Bangladesh. Dhaka: Bureau of Business Research, University of Dhaka, Bangladesh, 2009 .

Mubina Khondkar "Tracking Buying Behavior by Analyzing Electronic Word of Mouth." Encyclopedia of Data Science and Machine Learning. John Wang IGI Global, USA, 2023 Chapter 40, 686-706 .

Mubina Khondkar "Resources and Autonomy: Issues for Gender Justice and Equality." Cultures and Practices towards Gender Justice and Development. Rabat: giz Morocco, 2009 39-44 .

Mubina Khondkar, Md. Masudur Rahman and Abureza M Muzareba : Depicting the Undiscoursed Ground Reality of Small-Town Tourism Destination in Bangladesh: A Case of Rajbari, Indonesian Journal of Social Research , vol.8 , no.2 Universitas Djuanda (UNIDA) , pp.232-251 , 2026 .

Dewan Golam Yazdani Showrav, Khaza Tofayel Ahmed and Mubina Khondkar : A QUALITATIVE STUDY OF DIGITAL MARKETING PERCEPTIONS OF MILLENNIALS AND GENERATION Z AND THEIR GENERATIONAL DIFFERENCES, American International Journal of Business and Management Studies , vol.7 , no.1 American Center of Science and Education , pp.26-38 , 2025 .

M Arifur Rahman, Mohammad Thoufiqul Islam, Mubina Khondkar and Abureza M Muzareba : Factors Impacting the Performance of Women e-Entrepreneurs in Bangladesh, ASEAN Entrepreneurship Journal , vol.11 , no.2 Universiti Teknologi MARA, Malaysia , pp.40 -58 , 2025 .

Mubina Khondkar and Abureza M Muzareba : An Empirical Study of Student Satisfaction at Selected Private Universities in Bangladesh, Journal of Educational Research and Practice , vol.14 , no.1 Walden University, USA , pp.195–211 , 2024 .

Dewan Golam Yazdani Showrav and Mubina Khondkar : The Roles of Brand Image and Brand Associations in Millennial Consumers' Engagements on Social Media, Journal of Business Administration , vol.44 , no.2 IBA, University of Dhaka , 2023 .

Md. Al Amin, Abureza Mohammad Muzareba, Imtiaz Uddin Chowdhury and Mubina Khondkar : Understanding e-satisfaction, continuance intention, and e-loyalty toward mobile payment application during COVID-19: an investigation using the electronic technology continuance model, Journal of Financial Services Marketing , vol.29 Springer Nature , pp.318–340 , 2023 .

Mubina Khondkar and Salma Honey : Sustainable Marketing in The Ready-Made Garments (RMG) Sector of Bangladesh, Indonesian Journal of Social Research , vol.4 , no.2 Universitas Djuanda , pp.96-108 , 2022 .

Abureza Mohammad Muzareba and Mubina Khondkar : Insights on Production End of the Dairy Value Chain in Bangladesh, American Journal of Qualitative Research , vol.5 , no.1 , pp.142-162 , 2021 .

Mubina Khondkar : Hijab as a Muslim Attire and a Fashion Trend in Bangladesh, European Journal of Business and Management , vol.13 , no.3 , pp.57-70 , 2021 .

Md. Masudur Rahman and Mubina Khondkar : Small and Medium Enterprises (SME) Development and Economic Growth of Bangladesh: A Narrative of the Glorious 50 Years, Barishal University Journal of Business Studies , vol.7 , no.1 Barishal University , pp.9-24 , 2020 .

M. A. Rahman, P. B. Chakma, Mubina Khondkar and Abureza Mohammad Muzareba : Performance of Women Entrepreneurs in Small and Medium Enterprises (SME) of Bangladesh, Journal of Business Sciences , vol.4 , no.1 , pp.26-52 , 2020 .

Abureza Mohammad Muzareba and Mubina Khondkar : Shrimp Value Chain in Bangladesh, Jahangirnagar University Journal of Marketing , vol.7 Jahangirnagar University , pp.43-64 , 2019 .

Mubina Khondkar : A Case on The Traditional Bangladeshi Cuisine Brand - Haji Biryani, International Journal of Research in Business Management (IMPACT:IJRBM) , vol.6 , no.5 , pp.59-68 , 2018 .

Mubina Khondkar and Adiba Anis : Bangladesh as an Ecotourism Destination, Dhaka University Journal of Marketing , vol.16 , no.2 , pp.72-92 , 2016 .

Mubina Khondkar : Community Based Transformative Educational Services Might Break the Cycle of Poverty in Bangladesh, IMPACT: International Journal of Research in Business Management , vol.3 , no.9 , pp.1-16 , 2015 .

Mubina Khondkar : Solar Home Systems in Bangladesh: Progress and Impending Marketing Issues, Bangladesh University Journal , vol.2 , no.1 , pp.12-20 , 2014 .

Mubina Khondkar : Geographical Indication (GI): A Way to Promote Our Brands in the Global Market, Social Science Review , vol.31 , no.2 , pp.1-12 , 2014 .

Mubina Khondkar, Koushik Prashad Pathak and Adiba Anis : Success Factors of Place Marketing: A Study on Vinnya Jagat, Dhaka University Journal of Business Studies , vol.33 , no.1 , pp.117-138 , 2012 .

Akhter U. Ahmed, Mubina Khondkar and Agnes R. Quisumbing : Understanding the Context of Institutions and Policy Processes for Selected Anti-poverty Interventions in Bangladesh, Journal of Development Effectiveness , vol.3 , no.2 Taylor & Francis Group, USA , pp.175–192 , 2011 .

Akhter U. Ahmed and Mubina Khondkar : An Analysis of Institutions and Policy Processes for Selected Antipoverty Interventions in Bangladesh, IFPRI Discussion Paper , vol.1046 IFPRI, Washington, USA , pp.1-31 , 2010 .

Sarah Gammage, Ken Swanburg, Mubina Khandkar, Md. Zahidul Hassan, Md. Zobair and Abureza M. Muzareba : A Gendered Analysis of the Shrimp Sector in Bangladesh, Greater Access to Trade Expansion (GATE) Project - Development & Training Services, Inc. (dTS) The United States Agency for International Development (USAID) , 2006 .

Sarah Gammage, Kenneth Swanberg, Mubina Khondkar, Md. Zahidul Hassan, Md. Zobair and Abureza M. Muzareba : A Pro-poor Analysis of the Shrimp Sector in Bangladesh, Sustainable Food Value Chains Knowledge Platform The United States Agency for International Development (USAID) , pp.1-93 , 2006 .

Mubina Khondkar : The Product Development Process, Product Levels, and the Marketing Mix of Nescafe, Dhaka University Journal of Business Studies , vol.27 , no.2 , pp.281-306 , 2006 .

Mubina Khondkar : Coca-Cola: Transcending the Satisfaction for Global Thirst, D.U. Journal of Marketing, Department of Marketing, University of Dhaka , vol.8 , pp.1-20 , 2005 .

Mubina Khondkar and Masudur Rahman : Practice of Service Marketing by GMG Airlines: Competing through Quality, Finance and Banking, Department of Finance and Banking, University of Dhaka , vol.5 , no.1 & 2 , pp.221-232 , 2003 .

Mubina Khondkar : Impact of Micro-finance on Women’s Legal Awareness: an Empirical Note from Rural Bangladesh, Social Science Review, The Dhaka University Studies, Faculty of Social Sciences, University of Dhaka , vol.20 , no.1 , pp.21-26 , 2003 .

Mubina Khondkar : An Empirical Assessment of Women’s Limited Access to Education and Higher Rate of Dropout, Teacher’s World, Journal of Education and Research, Institute of Education and Research, University of Dhaka , vol.24 & 25 , pp.127-134 , 2002 .

Mubina Khondkar : Women’s Empowerment in Bangladesh: Credit is not a Panacea, Social Science Review, The Dhaka University Studies, Part -D, Faculty of Social Sciences, University of Dhaka , vol.19 , no.1 , pp.191-204 , 2002 .

Mubina Khondkar : The Impact Assessment of Micro-finance: the Psychological Dimension of Women’s Empowerment, Social Science Review, The Dhaka University Studies, Part -D, Faculty of Social Sciences, University of Dhaka , vol.18 , no.2 , pp.235-246 , 2001 .

Mubina Khondkar : Policy Approaches of Grameen Bank (GB) and BRAC to Reduce Gender Inequality, Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.22 , no.2 , pp.271-286 , 2001 .

Mubina Khondkar and Masudur Rahman : Micro-finance in Bangladesh: Its Impact on the Political Empowerment of Rural Women, Social Science Review, The Dhaka University Studies, Part -D, Faculty of Social Sciences, University of Dhaka , vol.18 , no.1 , pp.115-126 , 2001 .

Mubina Khondkar : Socio-economic Background of Credit Recipients of BRAC and Grameen Bank, Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.21 , no.2 , pp.119-129 , 2000 .

Md. Masudur Rahman and Mubina Khondkar : Marketing Orientation in the Insurance Companies of Bangladesh, D.U. Journal of Marketing, Department of Marketing, Faculty of Business Studies, University of Dhaka , vol.3 , pp.79-88 , 2000 .

Mubina Khondkar and David Hulme : Micro-Credit Narratives and Women’s Stories, IDPM Discussion Paper Series, Institute for Development Policy and Management, University of Manchester, UK , no.62 , pp.1-20 , 2000 .

Mubina Khondkar : Conceptualization of Poverty: the Bangladeshi Rural Women’s Experience, Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.20 , no.2 , pp.109-136 , 1999 .

Mubina Khondkar : Pricing Strategies Used for the Staples and the Emergency Products – A Comparative Study in the Context of Advanced Chemical Industries (ACI) Limited, Applied Marketing in Bangladesh, Department of Marketing, University of Dhaka , no.2 , pp.75-78 , 1999 .

Mubina Khondkar : Micro-finance and Women’s Personal Income: It is More a Dilemma than a Fact, Finance and Banking, Department of Finance and Banking, University of Dhaka , vol.5 , no.1 & 2 , pp.171-182 , 1999 .

Mubina Khondkar : Should the Marketing Concept Permeate the Whole Organization?, D.U. Journal of Marketing, Department of Marketing, Faculty of Business Studies, University of Dhaka , vol.2 , no.2 , pp.37-47 , 1999 .

Mubina Khondkar : Socio-economic and Psychological Dynamics of Empowerment of Grameen Bank and BRAC Borrowers, PRUS Working Papers, Poverty Research Unit at Sussex, University of Sussex, Brighton, UK , no.3 , pp.43-56 , 1998 .

Mubina Khondkar : Job Satisfaction and Productivity: A Paradox, Insurance Journal, Bangladesh Insurance Academy, Dhaka , vol.47 , pp.47-50 , 1995 .

Mubina Khondkar : Women Entrepreneurs in Transition, Insurance Journal, Bangladesh Insurance Academy, Dhaka , vol.46 , pp.35-37 , 1994 .

Mubina Khondkar and Md. Masudur Rahman : Trends of financial Indicators of Insurance Industry: a Case study, The Cost and Management, Journal of the Institute of Cost and Management Accountants of Bangladesh, Dhaka , vol.21 , no.6 , pp.24-27 , 1993 .

Abu Sayeed Talukder and Mubina Khondkar : Marketing Mix Decisions for Toiletries Products: A Case Study of Square Pharmaceuticals Ltd., Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.14 , no.2 , pp.107-117 , 1993 .

Md. Zakir Hossain Bhuiyan and Mubina Khondkar : Marketing of Toiletries Product: a Case Study of Fisons (Bangladesh) Ltd., Dhaka University Journal of Business of Studies, Faculty of Business Studies, University of Dhaka , vol.14 , no.1 , pp.129-137 , 1993 .

Mubina Khondkar : Entrepreneurship Development and Economic Growth, Dhaka University Journal of Business Studies, Faculty of Business Studies, University of Dhaka , vol.13 , no.2 , pp.199-208 , 1992 .

Mubina Khondkar "Consultancy services of medical practitioners - a study in Dhaka city." AMDIB (Association of Management Development Institutions of Bangladesh) , pp. 1-43. Dhaka: Institute of Business Administration (IBA), University of Dhaka, 1993 .