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Lecturer
Shahedul Hasan
Department of Marketing
Faculty of Business Studies
Research profiles & links
Social
Biography
Shahedul Hasan is a Lecturer in the Department of Marketing, University of Dhaka. He has previously served as a Deputy Manager (Research and Policy Advocacy) at SME Foundation, Ministry of Industries, and Lecturer at East Delta University. He also served in Bangladesh Army as a General Staff Officer–3 (Education) in the rank of Captain.
He completed his BBA and MBA in ...
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| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Masters | Marketing | University of Dhaka | Bangladesh | 2021 |
| Bachelor | Marketing | University of Dhaka | Bangladesh | 2019 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Lecturer | University of Dhaka | Dhaka | Sep 2026 | Present |
| Deputy Manager (Research and Policy Advocacy) | SME Foundation, Ministry of Industries | Dhaka | Jan 2026 | Aug 2026 |
| Captain | Bangladesh Army | Rangpur Cantonment | Jan 2022 | Mar 2025 |
| Lecturer | East Delta University | Chattogram | Sep 2021 | Nov 2021 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| Consumer Behaviour, Digital Marketing, Technology Adoption, Artificial Intelligence, Fintech, Sustainability, Blockchain, Entrepreneurshipa |
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| No project/research work is found | |||||
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | International Journal of SME Development (SME Foundation, Ministry of Industries, Government of Bangladesh) | Research Review Board Member | 2026 | Life Time |
| 2 | Journal for the Study of Cooperative and Experiential Education (University of Cincinnati, USA) | Editor | 2024 | 2027 |
| Journal Article | |
|---|---|
| 1 |
Ricardo Biason, Ahmed K. Elnagar, Clarissa Tolete, Hala A. S. Elsaadany, Shahedul Hasan and Larissa Santos : Virtual influencer marketing: Mediating roles of product involvement and brand familiarity,
International Journal of Electronic Marketing and Retailing [Q3; SCOPUS indexed; CiteScore=1.7] , vol.17 , no.6 Inderscience Publishers , pp.1--23 , 2026
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| 2 |
Mohammad Faruk, Shahedul Hasan, Md. Shahanur Islam, Md. Imran Hossain, Sagor Ejarder, Md. Jahadul Hoq and Md. Amdadul Hoque : From Digital to Immersive Marketing: Determinants of Metaverse Adoption among Marketing Professionals in an Emerging Economy,
Marketing and Management of Innovations [Web of Science indexed] (impact factor:1.2) , vol.17 , no.1 Sumy State University , pp.70--86 , 2026
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| 3 |
Mohammad Faruk, Shahedul Hasan, Md. Shamsul Arefin, Sagor Ejarder, Md. Asif Khaled and Md. Nazmul Hossain : Metaverse is the Future of Learning: Investigating the University Students' Adoption Intention and Emerging Research Agenda,
Journal of Educational Technology Development and Exchange [Q4; SCOPUS indexed] , vol.18 , no.4 University of Southern Mississippi , pp.140--168 , 2025
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| 4 |
Shahedul Hasan, Mohammad Faruk, Kamron Naher and Shazzad Hossain : Influence of halal marketing on intention towards halal cosmetics: Halal awareness and attitude as mediators,
Journal of Islamic Marketing [B in ABDC; Q2; SCOPUS indexed] (impact factor:3.7) , vol.15 , no.7 Emerald Publishing Limited , pp.1783--1806 , 2024
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| 5 |
Md. Jahidul Islam, Shahedul Hasan and Ather Yeasir Fahim : Influence of consumption values on adoption of cashless society in emerging economies: The mediating effect of cashless readiness,
Journal of Financial Services Marketing [Q2; SCOPUS indexed] (impact factor:2.9) , vol.29 , no.4 Palgrave Macmillan , pp.1432--1444 , 2024
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| 6 |
Afzal Hossain, Shahedul Hasan, Md. Yusuf Hossein Khan and Md. Humayun Kabir Chowdhury : Assessing the effect of marketing mix on tourists' satisfaction: Insights from Bangladesh,
International Journal of Services and Operations Management [Q3; SCOPUS indexed] (impact factor:1.88) , vol.47 , no.1 Inderscience Enterprises Ltd. , pp.47--73 , 2024
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| 7 |
Shahedul Hasan, Eshatir Radiat Godhuli, Md. Shezanur Rahman and Md. Abdullah Al Mamun : The adoption of conversational assistants in the banking industry: Is the perceived risk a moderator?,
Heliyon [Q1; SCOPUS & ISI indexed] (impact factor:3.6) , vol.9 , no.9 Elsevier Ltd. , pp.e20220 , 2023
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| 8 |
Nasrin Akter and Shahedul Hasan : The moderating role of perceived behavioral control in predicting Muslim tourists' halal tourism intention: A developing country perspective,
Journal of Islamic Marketing [B in ABDC; Q2; SCOPUS indexed] (impact factor:3.7) , vol.14 , no.7 Emerald Publishing , pp.1744--1767 , 2023
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| 9 |
Shahedul Hasan, Md. Imran Hossain Shohag, Imtiaz Uddin Chowdhury, Rubab Miswar and Md. Ashaduzzaman : From eating out to online food ordering amid COVID-19: A case of food delivery apps,
International Journal of Knowledge Management in Tourism and Hospitality , vol.3 , no.1 Inderscience Publishers , pp.50--68 , 2023
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| 10 |
Mohammad Faruk, Mohammad Amzad Hossain Sarker, Abdullah Al Mamun and Shahedul Hasan : Adoption of big data analytics in marketing: An analysis in Bangladesh,
Journal of Data, Information and Management [Q2; SCOPUS indexed] (impact factor:1.4) , vol.4 , no.3-4 Springer Nature , pp.277--290 , 2022
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| 11 |
Afzal Hossain, Shahedul Hasan, Sumayya Begum and Mohammad Amzad Hossain Sarker : Consumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling,
Transnational Marketing Journal (impact factor:1.6) , vol.10 , no.2 Transnational Press London , pp.311--334 , 2022
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| 12 |
Mohammad Faruk, Mahfuzur Rahman and Shahedul Hasan : How digital marketing evolved over time: A bibliometric analysis on Scopus database,
Heliyon [Q1; SCOPUS & ISI indexed] (impact factor:3.6) , vol.7 , no.12 Elsevier Ltd. , pp.e08603 , 2021
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| 13 |
Rula Odeh Alsawalqa, Maissa Nasr Alrawashdeh and Shahedul Hasan : Understanding the Man Box: The link between gender socialization and domestic violence in Jordan,
Heliyon [Q1; SCOPUS & ISI indexed] (impact factor:3.6) , vol.7 , no.10 Elsevier Ltd. , pp.e08264 , 2021
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| 14 |
Shahedul Hasan, Md. Amanul Islam and Md. Bodrud-Doza : Crisis perception and consumption pattern during COVID-19: Do demographic factors make differences?,
Heliyon [Q1; SCOPUS & ISI indexed] (impact factor:3.6) , vol.7 , no.5 Elsevier , pp.e07141 , 2021
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| 15 |
Afzal Hossain, Md. Humayun K. Chowdhury, Shahedul Hasan, Md. Shamsuzzaman, Ather Y. Fahim and Md. Yusuf H. Khan : Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students,
Strategic Change [C in ABDC; Q1; SCOPUS indexed] (impact factor:4.3) , vol.29 , no.3 John Wiley & Sons , pp.363--374 , 2020
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| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| Local | Dean's Honor Award | 2020 | Bangladesh | An award conferred by the University of Dhaka in recognition of outstanding academic performance in the BBA/MBA programs. |
| Local | Provost Award | 2019 | Bangladesh | An award conferred by the residential hall authorities of the University of Dhaka in recognition of the highest CGPA achieved by a student in their respective department. |
Name & designation
Shahedul Hasan
Lecturer
Department
Department of Marketing Faculty of Business Studies
Email
shahedul.hasan@du.ac.bd
Phone
01521252601