(a) To develop a higher education system on graphic design in context of the national and global concern towards SDG 2030
(b) To provide higher learning environment for education & research on creative & applied visual design
(c) To enrich the professional fields of visual communication design, print, publicity, publication, promotion & information technology
(d) To enable graduates organize and supervise the nation-building activities
(g) To develop a progressive and cultural mindset among the nation through generation of high educated visual designers.