Md. Tanvir Alam Himel
(Assistant Professor)Department of Marketing
| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Masters | Marketing | University of Dhaka | Bangladesh | 2016 |
| Bachelor | Marketing | University of Dhaka | Bangladesh | 2015 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Assistant Professor | Department of Marketing, University of Dhaka | Nilkhet Rd, Dhaka 1000 | 27, Aug 2022 | Currently Working |
| Lecturer | Department of Marketing, University of Dhaka | Nilkhet Rd, Dhaka 1000 | 01, Dec 2019 | 26-08-2022 |
| Lecturer | Department of Marketing, Bangladesh University of Professionals (BUP) | Mirpur Cantonment, Road No 2 Section# 12, Dhaka-1216 | 12, Nov 2017 | 30-11-2019 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| No research interest is found | ||
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| No project/research supervision is found | ||||||
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| No project/research work is found | |||||
Invited Talk
| SL | Invited Talk |
|---|---|
| No invited talk is found | |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | Dhaka University | Academic | 2019 | Life Time |
| 2 | Dhaka University | Academic | 2019 | Life Time |
| Journal Article | |
|---|---|
| 1 |
Himel M.T.A. : Exploring Different Experience Clues: A Study on Private Banks of Bangladesh,
D. U. Journal of Marketing , vol.20 & 21 , 2020
.
|
| 2 |
Harun, M. A. and Himel, M.T.A. : Tourism Destination Branding and 7Ps: A Case on Bangladesh,
Journal of Business Studies, Jahangirnagar University , vol.6 , no.June , 2017
.
|
| 3 |
Ashraf S. and Himel M. T. A. : The Sustainable Competitive Advantage of Corporate Social Responsibility: The Mediating Role of Brand Equity,
Journal of Business Studies, University of Dhaka , vol.XXXIX , no.1 , pp.177-199 , April, 2018
.
|
| 4 |
Ali, M. and Himel M. T. A. : Does Social Barriers Influence Women’s Intention toward Entrepreneurship?,
Journal of Social Economics Research , vol.6 , no.2 , pp.106-116 , 2019
.
|
| 5 |
Ashraf S. and Himel M. T. A. : The Significance of Quality Dimensions and Behavioral Intention on the Resort Hotel Industry of Bangladesh,
BUP Journal, Bangladesh University of Professionals, Bangladesh. , vol.7 , no.1 , pp.13-31 , June, 2019
.
|
| 6 |
Himel M. T. A. : Mediating Role of Trust and Commitment in Customer Loyalty: An Empirical Analysis on Shwapno Grocery Chain,
Journal of Management, University of Dhaka , vol.13 , no.1 , pp.January-June 2019 , 2019
.
|
| 7 |
Himel S. H. and Himel M. T. A. : The Effects of Customer-Based Brand Equity (CBBE) of Shopping Mall on the Customers’ Willingness to Pay Premium Price: A Study on Jamuna Future Park,
BUP Journal, Bangladesh University of Professionals , vol.2 , December 2019
.
|
| 8 |
Himel M. T. A., Ashraf S., Bappy T.A., Abir M.T., Morshed M.K. and Hossain M.N. : Users’ attitude and intention to use mobile financial services in Bangladesh: an empirical study,
South Asian Journal of Marketing , 2021
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| Local | Dean’s Honour Award | 2016 | Bangladesh | Enlisted in the Dean’s Honour List under MBA Program by the Faculty of Business Studies, University of Dhaka |
| Local | Dean’s Honour Award | 2015 | Bangladesh | Enlisted in the Dean’s Honour List under BBA Program by the Faculty of Business Studies, University of Dhaka. |
| Local | Dean’s Merit Award | 2015 | Bangladesh | Enlisted in the Dean’s Merit List for two (2) times under BBA Program by the Faculty of Business Studies, University of Dhaka |
| National | Education Board (HSC) | 2011 | Bangladesh | Dhaka Education Board Scholarship-2011 for including in merit list from Business Studies group in HSC Examination |
Md. Tanvir Alam Himel
Assistant Professor
Department of Marketing
Faculty of Business Studies
Email: tah.mkt.du@gmail.com