Objectives of the Program
Since its inception in 1974, the Department of Marketing has been trying to cater the needs of the professionals who are serving in the global, regional as well as local arena of business. Marketing is the most challenging and dynamic discipline of the 21th century. One of the reasons for studying marketing is that there are many exciting and rewarding career opportunities in marketing. Marketing is often the route to get the top.
Today's employers' demand for smart marketing executives with' the advent of globalization and a booming private sector. However, in Bangladesh there is an acute shortage of institutions to train high quality executives in marketing. The Department of Marketing, University of Dhaka offers a good curriculum, excellent evaluation methods and highly trained faculty members, trains students to speak up courageously and professionally to uphold the image of the marketing executives in Bangladesh and abroad. The objectives of the Master of Professional Marketing (MPM) program is to supply good marketing professionals for the national and international market with advanced level training.
Rules for MPM Program
Admission: Anyone who has graduate degree preferable in business is eligible to get admission in the Professional program. Candidates should have minimum 2 years of practical experience preferably in relevant fields. After the announcement of admission commencement date, intending candidates should apply through the prescribed application form. A written admission test will be conducted for the applicants. Then a viva-voce examination will be held for selected candidates. A combined score will be developed based on marks in the written test, viva voce examination, previous academic results and experience. Selections will be made based on the combined score.
Academic Year and Semester
There will be two intakes per academic year. Calendar year will be the academic year for this program. Each year will be divided into 2 semesters as under:
|
Semester-1 |
Semester-1 |
|
January-June |
July-December |
|
6 Months |
6 Months |
Program Duration and Marks Distribution
Master of Professional Program will be a 2-year program. This a 51 credit hours program comprising 16 courses, each carrying 3 credit hours and a dissertation work equivalent to 3-credit hours.
A student can take minimum 2 courses and maximum 4 courses in each semester.
For each course unit, there will be one lecture of three hours duration every week and each course unit is weighted 3 (three) credit hours. Each student will have to prepare and defend one term paper/project paper in each course. The distribution of marks of each course unit is as follows:
|
Examination |
Marks |
Percentage |
|
Class attendance & Participation |
10 |
10% |
|
Quiz |
10 |
10% |
|
Term paper/Project paper, Presentation (5+5) |
10 |
10% |
|
In-course Examination-1 |
15 |
30% |
|
In-course Examination-2 |
15 |
|
|
Semester Final |
40 |
40% |
|
Total |
100 |
100% |
For each lecture course, there are two in-course examination; each In-course is of one-hour duration carrying 15 marks. The duration of the semester final examination is two hours for each course and the mark allocated is 40.
Single examiner system is to be followed for the professional program. The course teacher will examine all examinations scripts and give grade to the students.
The total examination process is administered by a three-member program committee. Although the examination scripts are evaluated by assigning marks, the results are published by assigning letter grades. With these letter grades a CGPA (Cumulative Grade Point Average) is also published in the result sheet. For each course (i) total of the marks of the semester final examination plus (ii) total of the marks of the In-course examinations, class attendance &participation, quiz, term paper/project paper and presentation will be converted into letter grades.
Grading Policy
|
Mark Range |
Letter Grade |
Grade Point |
Interpretation |
|
80+ |
A+ |
4.00 |
Outstanding |
|
75-79 |
A |
3.75 |
Excellent |
|
70-74 |
A- |
3.50 |
Very Good |
|
65-69 |
B+ |
3.25 |
Good |
|
60-64 |
B |
3.00 |
Average |
|
55-59 |
B- |
2.75 |
Below Average |
|
50-54 |
C+ |
2.50 |
Fair |
|
45-49 |
C |
2.25 |
Poor |
|
40-44 |
D |
2.00 |
Minimum Pass |
|
Below 40 |
F |
0 |
Fail |
|
…. |
I |
…. |
Incomplete |
|
…. |
W |
…. |
Withdrawn |
In the tabulation process, only the total marks (out of 100) of a course will be rounded-up and the published results of the semester will show the grade earned and the grade point average (GPA).The Controller of Examinations shall publish the cumulative result of the program and shall provide the transcript showing course-wise grades and Cumulative Grade Pont Average (CGPA) earned by the candidates for the degree.
Degree Requirement
For the Professional degree, each student is required to:
i. Complete 51 credit hours
ii. Earn a minimum CGPA of 2.50; and
iii. Complete the program in maximum of six consecutive academic years including the year of first admission into the program.
Student earned ‘F’ grade in any course shall not be awarded the degree.
Waiver Policy
Considering the background of the individual student waiver of the courses will be determined by the program Coordination Committee.
Fees Structure
|
Item |
Amount BDT |
|
Admission Fee (One time, nonrefundable) |
Tk. 10,000 |
|
Tuition Fee (per course) |
Tk. 15,000 |
|
Computer Lab Fee (One time, nonrefundable) |
Tk. 7,500 |
|
Semester Fee (per semester) |
Tk. 7,500 |
Retake and Make-up Policy
Students can retake any course if the result is ‘B’ or below in the next semester paying regular course fee. Make-up examination for In-course and Course final examination will be arranged for absentee students after paying required fees.
Courses of MPM Program
Students must complete the following 16 courses and a dissertation paper to complete the program.
List of Courses
Total Credit Hours: 51 (per course 3 credits)
|
Course No. |
Course Title |
|
Prerequisite Courses (Four Courses): 4x3 = 12 Credits |
|
|
MPM-101 |
Marketing Principles and Practices |
|
MPM-102 |
Accounting and Finance |
|
MPM-103 |
Business Mathematics and Statistics |
|
MPM-104 |
Principles of Management |
|
Core Courses (Eight Courses): 8x3 = 24 Credits |
|
|
MPM-201 |
Marketing Management |
|
MPM-202 |
Strategic Marketing |
|
MPM-203 |
Marketing Research and Intelligence |
|
MPM-204 |
Economics for Managers |
|
MPM-205 |
Integrated Marketing Communications |
|
MPM-206 |
Services Marketing |
|
MPM-207 |
Consumer Behavior and Neuromarketing |
|
MPM-208 |
Marketing Analytics and Data Science |
|
Elective Courses (Any Four Courses): 4x3 = 12 Credits |
|
|
MPM-301 |
Brand Management |
|
MPM-302 |
Customer Relationship Management |
|
MPM-303 |
Digital Marketing |
|
MPM-304 |
Consumer Rights and Legal Aspects of Marketing |
|
MPM-305 |
Supply Chain Management |
|
MPM-306 |
Entrepreneurship Development and SMEs |
|
MPM-307 |
Business to Business Marketing |
|
MPM-308 |
Selling and Sales Management |
|
MPM-309 |
Global Marketing |
|
MPM-310 |
Product Development and Innovation |
|
Compulsory : 3 Credits |
|
|
MPM-311 |
Project Paper / Dissertation |