Assistant Professor
Sheikh Jinat Sharmin
Department of Printing and Publication Studies
Faculty of Social Sciences
Biography
Sheikh Jinat Sharmin is an Assistant Professor at the Department of Printing and Publication Studies. She inaugurated her career at the University of Dhaka in 2016. She obtained her master’s and bachelor's degrees in Mass Communication and Journalism from University of Dhaka. Her areas of research interest include Book marketing, publishing laws, Textbook, Semiotics, Gender and development in publishing sector, ...
Read full biography
| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
|---|---|---|---|---|
| Masters | Mass Communication and Journalism | Dhaka University | Bangladesh | 2011 |
| Bachelor | Mass Communication and Journalism | Dhaka University | Bangladesh | 2010 |
| Title | Organization | Location | From Date | To Date |
|---|---|---|---|---|
| Chairman (Acting) | Department of Printing and Publication Studies, University of Dhaka | Dhaka | Oct 2024 | Jan 2025 |
| Assistant Professor | University of Dhaka | Dhaka | Nov 2023 | Present |
| House Tutor | University of Dhaka | Dhaka | Sep 2018 | Present |
| Lecturer | University of Dhaka | Dhaka | Jul 2016 | Nov 2023 |
| Lecturer | State University of Bangladesh | Dhaka | Jan 2014 | Jul 2016 |
| Social Media in-charge | Dhaka Tribune | Dhaka | Sep 2013 | Jul 2016 |
| Staff Sub Editor | Dhaka Tribune | Dhaka | Jan 2013 | Aug 2013 |
| Reporter | ATN Bangla | Dhaka | Jun 2011 | May 2012 |
| Trainee Reporter | Daily Janakantha | Dhaka | Mar 2011 | May 2011 |
| Media Officer | South Asian Games 2010 | Dhaka | Jan 2010 | Feb 2010 |
Research Interest
| Subject | Description | Research Interest (Goal, Target Indicator) |
|---|---|---|
| Key areas of interest | Book Marketing, Consumer Behavior Public Relations and Advertising Intellectual Property Rights Communication Color, Semiotics and Aesthetics Media representation, Gender equality, Publishing industry
|
Project/Research Supervision
| Level of Study | Title | Supervisor | Co-Supervisor(s) | Name of Student(s) | Area of Research | Current Completion |
|---|---|---|---|---|---|---|
| Masters | বইয়ের প্রচারে বাংলাদেশের লেখকদের বিভিন্ন মাধ্যম ব্যবহারের প্রবণতা [ Tendency of Bangladeshi writers to use different media for book promotion] | Sheikh Jinat Sharmnin | Md. Jahangir Alam | Book promotion, Bangladeshi Publication, Book Marketing, Communication and |
2019 | |
| Masters | Book Marketing in Bangladesh: Theory And Reality | Sheikh Jinat Sharmin | Muhammad Nuray Alam | Book Marketing |
2018 | |
| Masters | Book cafe: A new trend in book marketing in Bangladesh | Sheikh Jinat Sharmin | Faysal Mahmud | Book marketing trend |
Current Year |
Project/Research Work
| Subject | Project Name | Source of Fund | From Date | To Date | Collaboration |
|---|---|---|---|---|---|
| Training Programme by Institutional Quality Assurance Cell | Morality, Integrity ,and Ethics for Young Faculty Members | Dhaka University | 17-11-2025 | 18-11-2025 | |
| 9th International Conference on The Future of Women | Independent Research; Titled "Behind the books: Challenges of Women in Publishing Industry of Bangladesh" | N/A | 25-09-2025 |
Invited Talk
| SL | Invited Talk |
|---|---|
| 1 | Delivered a talk titled Writing News and Features arranged by the Eastern University, Bangladesh |
| 2 | Joined as a speaker at a webinar titled "Discussion on Book Publishing Style: Oshomapto Attojiboni (Unfinished Memoirs)" arranged by Adorn Books. |
| 3 | Presented Key Note in a seminar titled "Communication Barriers and Failure to Communicate" at the State University of Bangladesh. |
| SL | Collaboration & Membership Name | Type | Membership Year | Expire Year |
|---|---|---|---|---|
| 1 | Editing and Publication Association of Bangladesh (EPAB) | Executive Committee Member | 2019 | Life Time |
| 2 | Mass Communication and Journalism Alumni Association (DUMCJAA) | Executive Committee Member | 2016 | Life Time |
| Journal Article | |
|---|---|
| 1 |
Sheikh Jinat Sharmin and Md Jahangir Alam : Propensity of Using Different Media For Book Publicity Among Bangladeshi Authors,
Social Science Review , vol.42 , no.1 University of Dhaka , pp.129-146 , 2025
.
|
| 2 |
Sheikh Jinat Sharmin and Ipshita Hassan Aurpa : বাংলাদেশে সৃজনশীল বইয়ের আধেয় নির্বাচন ও সম্পাদনা প্রক্রিয়া: চর্চা ও প্রস্তাবনা (Acquisition and Editing Process of Creative book Publishing in Bangladesh: Practice and Prospects),
Samajik Biggyan Patrika (Social Science Journal) [Dhaka University Studies, Part-D] , vol.18 , no.December 2024 University of Dhaka , pp.139-165 , 2024
.
|
| 3 |
Sheikh Jinat Sharmin and Md. Jahangir Alam : বই-প্রচারে বাংলাদেশের প্রকাশকদের বিভিন্ন মাধ্যম ব্যবহারের প্রবণতা [Trends in the Use of Various Media by Bangladeshi Publishers to Promote Books],
Dhaka Viswaviddalay Potrika , no.104-105 Dhaka University , pp.349-389 , 2024
.
|
| 4 |
Sheikh Jinat Sharmin : কোভিড-১৯ সামাজিক সংকটে বাংলাদেশে বই বিপণন (Book Marketing in Bangladesh during Covid-19 Social Crisis),
Samajik Biggyan Patrika (Social Science Journal) [Dhaka University Studies, Part-D] , vol.15 , no.Centennial Special Issue Dhaka University , pp.155-191 , 2021
.
|
| 5 |
Sheikh Jinat Sharmin and Md. Jahangir Alam : বাংলাদেশের সৃজনশীল প্রকাশনায় কপিরাইট নিবন্ধনের স্বরূপ অনুসন্ধান (Investigating the copyright registration trend of creative publications in Bangladesh),
Samajik Biggyan Patrika (Social Science Journal) [Dhaka University Studies, Part-D] , vol.14 , no.14 Dhaka University , pp.63-79 , 2020
.
|
| 6 |
Sheikh Jinat Sharmin and Md. Ariphur Rahman : বাংলাদেশে বই বিপণন: একটি অনলাইন প্রতিষ্ঠানের উপর সমীক্ষা (Book Marketing in Bangladesh: A case study on an online bookstore),
Samajik Biggyan Patrika (Social Science Journal) [Dhaka University Studies, Part-D] , vol.13 , no.13 , pp.95-114 , 2019
.
|
| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| National | Champion Team Moderator, BTV University Level National Television Debate | 2023 | Bangladesh | |
| Local | ‘Professor Sitara Parvin Award 2010’ | 2011 | Bangladesh | An award for top ten students according to merit list of BSS final examination result from the Department of Mass Communication and Journalism at the University of Dhaka. |
Name & designation
Sheikh Jinat Sharmin
Assistant Professor
Department
Department of Printing and Publication Studies Faculty of Social Sciences
Email
jinatpps@du.ac.bd