Nahida Sultana

Mohammad Rakibul Islam Bhuiyan, Sayim Uddin, Mohammad Anisur Rahman, Rasheda Akter Rupa, Nahida Sultana and Md. Rakibul Hoque : Modeling mobile payment adoption toward a cashless society using integrated TAM TRA and TPB with SEM and ANN, Discover Sustainability (impact factor:5.1) Springer Nature , 2026 .

Abir Sen Gupta, SM Sayem, Nahida Sultana, Most. Sadia Akter and Kazi Saiful Islam : Transition Toward Green Economic Growth: The Mediating Role of Organizational Green Capability, Business Strategy & Development , vol.9 Wiley , pp.e70377 , 2026 .

Most Sadia Akter, Faharia Sultana, Sabrina Alam, Rasheda Akter Rupa and Nahida Sultana : Role of AI dependency in shaping 21st century skills in higher education with AI trust as a mediator, Discover Artificial Intelligence , vol.6 Springer International Publishing , pp.889 , 2026 .

S. M. Sayem, Sayra Islam Saki, Most. Sadia Akter and Nahida Sultana : Examining the drivers shaping corporate carbon performance in Bangladesh with energy efficiency as a mediator, Discover Sustainability (impact factor:5.1) Springer International Publishing , 2026 .

Nahida Sultana, Afruza Haque and Rasheda Akter Rupa : SME Entrepreneurs’ Continuance Use of Digital Payment Tools: An Integrated TAM–PAM Model with Sustainability Attitude and Satisfaction as a Dual Mediator, Administrative Sciences (impact factor:3.1 (ABDC ranked, Q2)) , vol.16 MDPI , pp.215 , 2026 .

Afruza Haque, Rasheda Akter Rupa, Md Faisal-E-Alam, Most Sadia Akter and Nahida Sultana : From Click to Regret: Investigating Impulsive Buying and Post-Purchase Cognitive Dissonance Through the S-O-R Lens, Journal of Theoretical and Applied Electronic Commerce Research (impact factor:4.6 (Scopus Q1)) , vol.21 , no.3 MDPI , pp.90 , 2026 .

Tahmina Akter, Nahida Sultana, Md. Asif Aziz, Rabeya Sultana and Ashis Talukder : Systematic review of blockchain applications in the education sector of Bangladesh for advancing SDG 4, Discover Sustainability (impact factor:3.0 (Scopus Q1)) Springer International Publishing , 2026 .

Nahida Sultana, Rabeya Sultana and Most Sadia Akter : Exploring mobile financial services adoption among Bangladeshi Millennials: role of technology awareness, perceived value, gender, and education level, Journal of Financial Services Marketing (impact factor:4.3 (ABDC ranked, Scopus Q2)) , vol.31 , no.1 Palgrave Macmillan UK , pp.24 , 2026 .

Most Sadia Akter, Nahida Sultana, Rasheda Akter Rupa and Md Tashriful Islam : Exploring the Fintech and Circular Economy nexus in the RMG sector of Bangladesh using a Mediated SEM-ANN Approach, Discover Sustainability (impact factor:3.0 (Scopus Q1)) Springer International Publishing , 2026 .

Nahida Sultana and Tamanna Akter : IoT biometric technology adoption in higher education: a TRAM-based analysis of users and non-users in Bangladesh, Discover Internet of Things (impact factor:Scopus Q1) , vol.5 , no.1 Springer International Publishing , pp.1-28 , 2025 .

Nahida Sultana, S. M. Shafiul Alam and Rifat Parvin Bokhari : Exploring cashless technology continuance among SME entrepreneurs: an integrated approach with sustainability mediation and demographic moderation, Journal of Innovation and Entrepreneurship (impact factor:6.04) , vol.14 , no.1 Springer Open , pp.1-32 , 2025 .

Most. Sadia Akter, Shawrin Ahmed Khan, Nahida Sultana and Md. Tashriful Islam : Unpacking How Virtual Try-On Technology Influences Consumer Decision-Making in Online Shopping: Insights From Bangladesh, Human Behavior and Emerging Technologies (impact factor:3.0) , vol.2025 , no.1 Wiley , pp.7070627 , 2025 .

Nahida Sultana : Integration of TAM in IoT (Internet of Things) adoption: The Mediating Role of Service Quality, Bangladesh Journal of MIS , vol.10 , no.01 Department of MIS, University of Dhaka , pp.1-17 , 2024 .

Afruza Haque, Nahida Sultana, Yang Sok Kim and Md Al Amin : Integration of the UTAUT Model in Mobile Banking Context: The Mediating Role of Personal Innovativeness and Perceived Value, Asia Pacific Journal of Information Systems , vol.34 , no.3 Korean Society of Management Information Systems , pp.929-956 , 2024 .

Nahida Sultana, Rubaiyat Shaimom Chowdhury and Afruza Haque : Gravitating towards Fintech: A study on Undergraduates using extended UTAUT model, Heliyon (impact factor:4.0) , vol.9 , no.10 Elsevier , 2023 .

Nahida Sultana, Mansura Nusrat, Tahmina Akter and Merina Khatun : Gravitating toward supply chain 4.0, Cogent Engineering , vol.9 Taylor & Francis , pp.2144705 , 2022 .

Nahida Sultana : Examining Factors Affecting Citizens' Intention to use Open Government Data: A Case of Bangladesh, Bangladesh University Journal , vol.4 , no.1 Bangladesh University , pp.59-72 , 2022 .

Nahida Sultana and Marzia Tamanna : Evaluating the potential and challenges of iot in education and other sectors during the COVID-19 Pandemic: The case of Bangladesh, Technology in Society (impact factor:6.879) , vol.68 Elsevier , pp.101857 , 2022 .

Nahida Sultana and Marzia Tamanna : Exploring the benefits and challenges of Internet of Things (IoT) during Covid-19: a case study of Bangladesh, Discover Internet of Things , vol.1 , no.1 Springer International Publishing , pp.20 , 2021 .

Md. AL AMIN, Nahida SULTANA, Trina SAHA, S.M. Nazrul ISLAM and Md. Abul KASHEM : Customer's attitude toward mobile banking usage: A case study in Bangladesh, The Journal of Asian Finance, Economics and Business , vol.8 , no.2 Korea Distribution Science Association , pp.419-426 , 2021 .

Nahida Sultana and Nafia Sultana : The Reasons of Preferring E-recruitment Media: An Empirical Study on Job Seekers of Bangladesh, BUP Journal , vol.7 , no.2 Bangladesh University of Professionals , pp.131-148 , 2019 .

Mohammad Anisur Rahman, Md Aminul Islam, Bushra Humyra Esha, Nahida Sultana and Sujan Chakravorty : Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh, Cogent Business & Management (impact factor:3.0) , vol.5 , no.1 Cogent , pp.1514940 , 2018 .

Nahida Sultana "Investigating the Intention to Use FinTech for Sustainability using UTAUT Model: A Case of University Students." 6th International Conference on Business and Economics, University of Dhaka Dhaka, Bangladesh: University of Dhaka, 2023 .

Nahida Sultana "The Factors Affecting Preference of E-recruitment Media: An Empirical Study on Job Seekers of Bangladesh." 3rd International Research Conference on Economics, Business and Social Sciences-MY Chapter, University of Malaya kuala lumpur, Malaysia: University of Malaya, 2018 .