The aim of the Bachelor of Business Administration (BBA) program of IBA is to develop students as ethical and dynamic professionals with a multidisciplinary aptitude, innovative mindset and zeal towards lifelong learning, such that they are able to make meaningful contribution in business management and entrepreneurial functions. This four-year undergraduate program is one of the most coveted programs in the country. It strives to blend academic theory and business practice, thereby preparing students to excel in challenging work environments or in advanced academic studies. It also places strong emphasis on personal development such that students are groomed into professionals who can adapt themselves in response to the changing needs of business. Since its inception in 1993, the program has proven to be of paramount importance in achieving the mission of preparing leaders who help transform businesses through their innovative insight and differentiated skill set, while displaying commitment to ethics and integrity
The intended learning outcomes of the BBAprogram are as follows:
ADMISSION
The rigorous and transparent admission process is one of the core strengths of IBA and is designed to select well-rounded individuals with proven strength in academics, strong capability in written and oral communication and high cognitive development. The Admission Test for the BBA program is held annually. Every applicant must fulfill the eligibility requirements laid down by IBA. The eligibility criteria for application and admission requirements are set annually by the Academic Committee of IBA based on the local and global context.
A foreign national who has met the above criteria and appeared for the SAT Reasoning Test and obtained a minimum qualifying score may be exempted from the written part of the admission test. However, this minimum qualifying score is revisited annually by the Academic Committee of IBA.
DEGREE REQUIREMENTS
In order to qualify for the BBA degree, a student must fulfilfthe following requirements:
CURRICULUM ADMINISTRATION
Course Load for BBA Students
All BBA students must take 15 credits equivalent courses (usually 5 courses) in each semester. However, students may take 18 credits equivalent courses in a semester if they need to repeat a course in order to clear a previously obtained 'F' grade. This is allowed only once during the entire program. In exceptional cases, course load may be relaxed, contingent on the approval of the Academic Committee.
Students must avail the provision to add/drop a course within one week from start of semester, subject to taking minimum course load as specified in section 3.1.
Transfer of credit hours from foreign institution(s) having equivalent curricula, comparable grading system, and grading standards may be allowed for a maximum of 30 credit hours, provided that a student has obtained minimum 'B+' grade in the courses intended for transfer. Students seeking transfer must have had courses with at least 70% identical content. Transfer of credit will be considered only after a student enrolls in the BBA program having fulfilled all admission requirements, as applicable to regular students. All applications for transfer of credit will be considered by the Equivalence Committee on a case-by-case basis. The Academic Committee will be the final authority to permit transfer of credit hours.
Students may apply for semester(s) withdrawal after completion of at least one semester provided that they have minimum CGPA 2.50. Students having 'I' (Incomplete)/ 'F' (Fail) grades are not eligible for semester withdrawal. However, all students must complete the program within 8 (eight) academic years from the date of admission. Withdrawal from the semester(s) is allowed within a maximum of 12 (twelve) weeks from start of semester. Any student who does not register in a particular semester without taking withdrawal will be considered as discontinued, thus resulting in his/her dismissal from the program.
Students are required to be present in all classes held during each semester. Only 3 (three) accounts of absences per course may be excused. Absence in any more than three classes without showing legitimate cause will result in strict disciplinary action and may even lead to an 'F' grade in the concerned course.
In order to continue the program with good academic standing, students must maintain minimum CGPA 2.50 at the end of each semester. Obtaining CGPA of less than 2.00 shall result in dismissal from the program. If a student attains a CGPA of 2.00 or more, but below 2.50 in a given semester, he/she will be placed on probation in the next semester. Failure to raise the CGPA to at least 2.50 at the end of the probation semester will result in dismissal from the program.
Students are strictly forbidden from adopting unfair means. The following shall be considered as adoption of unfair means:
Students adopting unfair means may be given an 'F' grade for the concerned assignment, test, quiz, term paper, report, or even for the entire course, at the discretion of the instructor. In addition, adoption of unfair means and/or engaging in any behavior, which disrupts the academic atmosphere and violates the tenet of respect towards other members of the Institute, will be dealt with strictly. Disciplinary action may include dismissal of the student from the program as well as expulsion from IBA and as such, the University of Dhaka. Detailed consequences of such unfair means are outlined in the separate 'Handbook of Code of Conduct'.
PERFORMANCE EVALUATION
A continuous perfonnance evaluation system is followäd at IBA. Students are given continuous feedback throughout the semester using variouyperformance evaluation tools including class performance, quizzes, exams, assignments, presentations etc.
In each course, students receive letter grades such as 'A', 'A-', 'B+', 'B', 'B-', 'C+', 'C', 'C-', 'D+', 'D', and 'F', depending on their performance. 'F' is a failing grade. 'I' stands for 'Incomplete' grade. Incomplete grade may be given in case any student is unable to complete certain criterion of grading due to some unavoidable circumstances (e.g. health issues). 'I' grades are always accompanied with an alternative grade. Students must contact concerned faculty members to clear 'I' grades. All 'I' grades must be replaced by other grades within 4 (four) weeks of grade submission. In case no replacement grade is submitted, the alternate grade will become accepted. The numerical equivalence (grade point) of each grade, as used in calculating CGPA, is as follows:
|
Letter Grades |
Grade Points |
Letter Grades |
Grade Points |
|
A |
4.00 |
C |
2.00 |
|
A- |
3.67 |
c- |
1.67 |
|
B+ |
3.33 |
D+ |
1.33 |
|
B |
3.00 |
D |
1.00 |
|
B- |
2.67 |
F |
0.00 |
|
C+ |
2.33 |
I |
NA |
32 courses · 90 credit hours across 6 terms
| Code | Course title | Credits | |
|---|---|---|---|
| W 101 | Principles of Management | 3 | The objective of this course is to provide an introduction to the concept of management and to the critical functions fulfilled by managers in achieving organizational goals. Regardless of the nature or scope of an organization, the importance of management is universal. Hence, this course will endeavor to develop a strong theoretical base regarding the four cornerstones of management, namely, planning, organizing, leading and controlling, which aspiring managers can translate to the workplace. Familiarizing students with contemporary concepts and practices in management and developing basic knowledge in how to deal with organizational change and diversity are also integral to the course. |
| G 105 | Mathematics for Decision Making | 3 | This course starts with a representation of the ideas of functions, limits, dependent and independent variables and their application in business decision process. In this course, students will learn to formulate and use equations and corresponding graphs to study costs of production and services, sales, national consumption, supply and demand of goods/services, among others. The course also covers the concepts of time value of money, simple and compound interest rates, annuities, amortizations, sinking funds etc. Market equilibrium points and optimum production levels will also be explored. |
| C 102 | Business Communication | 3 | This course is designed to provide students with written, oral and non-verbal communication skills that they can leverage in the workplace to engage in effective interactions with internal and external stakeholders. After striving to create an appreciation of the communication process and the basic criteria for crafting effective business messages, the course will progress towards a comprehensive discussion of the various business documents that students are likely to encounter in the professional realm. Among these, letters, reports and e-mails will be particularly emphasized, with a focus on context and audience analysis. Finally, an endeavor will be made to equip students with resume writing, cover-letter writing and presentation skills that they can use to enhance their overall chance of success in the job market. It is expected that upon completing this course, students will emerge with an understanding of the nuances of business communication and use this knowledge to communicate in a manner that results in the creation of individual and organizational goodwill. |
| M 101 | Principles of Marketing | 3 | The objective of this introductory course in marketing is to provide students an overview and understanding of the marketing function and the manner in which it creates value both for the organization and its target customers. The course will start off by developing a definition of marketing and the marketing process, creating an understanding of the marketing environment and delving into buyer behavior which is at the heart of marketing. This will be followed by coverage of different dimensions of the marketing mix. These include new product development and product life cycle (PLC), pricing and pricing strategies, marketing channels and channel partners, integrated marketing communication (IMC), advertising, public relations, personal selling*ånd direct, online and social media marketing. Emerging themes such as the shifting of ipower to customers will also be explored along with sustainable marketing and social responsibility. |
| G 102 | Bangladesh Studies | 3 | This course is designed to provide complete knowledge on the ethnographic, political, and economic history of Bangladesh from the ancient times till date. In addition, the course will provide a historical perspective on the relationship of Bangladesh with the global community and highlight how the role and place of Bangladesh in the global context has evolved over time. Various social, political, cultural, and economic factors will also be explored along with their complex interconnection to historical events which lead to the formation of present-day Bangladesh. |
| Code | Course title | Credits | |
|---|---|---|---|
| Course 101 | Financial Accounting | 3 | This course is designed to equip students with the ability to identify, record, interpret and communicate financial information, thereby engaging in more informed decision-making. The course covers the basic accounting equation; double-entry system; recording process; preparation of four basic financial statements; accounting for current assets (e.g. inventory and account receivables); depreciation methods; disposal and exchange of long-term assets; internal control; and ratio analysis for evaluating financial statements. The conceptual framework of accounting, including accounting principles, assumptions and constraints, are also covered in this course. |
| G 101 | Economics of Geography and Environment | 3 | This course introduces the key concepts and theories in economic geography and environment and also highlights the institutional pillars and location dynamics of modern space economies. Major topics covered include history of economic geography, spatial concepts, supply and demand concepts, global population and resource distribution issues and impact of globalization on these. At the end of the course, students are expected to emerge with a clear understanding of how economic processes are shaped by geographical constraints and rooted in socio-cultural realities. |
| K 101 | Business Statistics | 3 | This course is designed to equip students with statistical tools and concepts to be used in the business decision process. Methods of descriptive and inferential statistics are covered, including measures of central tendency and dispersion, probability distributions, hypothesis testing, correlation and regression analysis, and basics of non-parametric statistics. The manner in which organizations can leverage each of these tools to make more informed decisions is emphasized in parallel with 'the mathematical foundation of each topic. Survey methods and sample designs are also dscussed, with a brief overview of how statistical tools can be used for research purposes. |
| W 102 | Organizational Behavior | 3 | The objective of this course is to introduce students to the complex realm of human behavior as it relates to the context of an organization and to provide them with a conceptual framework to address the managerial challenges created thereof. The course will be divided into three distinct but interrelated tiers, with thé?first focusing on dimensions of individual behavior, the second concentrating on group dynamics and the third highlighting how the organization shapes the behavior of its members. The importance of this course for the students is two-fold: It will give them a scientific basis to analyze their own behavior and adapt these for a better chance of career success. It will also give them an insight into how human behavior can be leveraged for organizational effectiveness. |
| G 104 | Psychology | 3 | This course presents the perspectives, concepts and methodologies needed for objective, analytical thinking about human interaction. Relationships are explored in terrns of the development of the self through interaction, basic types of social organization, collective behavior, various types of institutions, and aspects of the overall social system such as social change and population phenomena. The impact of social processes on business will be highlighted as will the importance of incorporating socio-cultural dynamics and developments within the framework of business decision making. |
| Code | Course title | Credits | |
|---|---|---|---|
| H 301 | Human Resource Management | 3 | Irrespective of the size, nature or complexity of an organization, success often rests on the ability to attain results by leveraging the skills, efforts and abilities of people. Human resource management is therefore both imperative and invaluable. With emerging trends such as technological advancements, emergence of knowledge-based jobs and greater service orientation, what was once considered an administrative function has taken on a strategic focus. The goal of this course is to create an understanding of the entire spectrum of activities which encompass the human resource management function starting from job analysis and recruitment through training and development to appraisal and compensation. |
| E 201 | Micro Economics | 3 | The purpose of this course is to develop students' skill in systematically analyzing the economic aspects of business decisions. The course will focus on how individuals make decisions that affect their income and wealth, how firms make decisions that affect profits and production, and how government regulation affects individuals and firms. Major topics covered include foundation and evolution of micro economics; the basics of supply and demand; utility approach to consumer behavior; theory of production and cost; profit maximization and competitiveness; market structure ang theory of the firm; factor inputs; externalities and public goods. |
| G 103 | Sociology | 3 | This course presents the perspectives, concepts and methodologies needed for objective, analytical thinking about human interaction. Relationships are explored in terrns of the development of the self through interaction, basic types of social organization, collective behavior, various types of institutions, and aspects of the overall social system such as social change and population phenomena. The impact of social processes on business will be highlighted as will the importance of incorporating socio-cultural dynamics and developments within the framework of business decision making. |
| G 108 | Intro. to Physical Science | 1.5 | This is an introductory course designed to allow students to explore basic concepts in physical sciences, rooted in an understanding of the history and nature of science. The course includes introduction to the fundamental concepts of physics, chemistry, astronomy and earth science. The contemporary state of physical science and its relationship to innovation and trade will constitute a focal point of the course. Special emphasis will also be placed on the birth and application of scientific innovations since the first industrial revolution till the fourth industrial revolution. |
| G 109 | Intro to Biological Science | 1.5 | This introductory course is designed to help students gain conceptual knowledge in biology and learn how to think like a biologist - acquire, integrate and synthesize core biological concepts across different levels of biological organization. The course will focus on: engaging in the practices of biological inquiry, including all its complexity and uncertainty; applying quantitative techniques to investigate biological systems; communicating the outcome of biological sciences effectively; being critical consumers of scientific information; and recognizing the societal context and ethical implications of scientific knowledge pertaining to biology including biotechnology and bioinformatics. |
| G 106 | Philosophy | 1.5 | This course is designed as an analytic dimension of philosophy, touching metaphysics and epistemology, ethics, philosophy of mind, philosophy of language, philosophy of religion, and philosophy of science. Students will explore such concepts as the nature of the world and how we have access to knowledge of the world; moral behavior and the nature of good and evil; the relationship between minds and bodies; the relationship between our thoughts and the external world; and how we should employ logical analysis and empirical observations to evaluate arguments. Positions of historical thinkers such. as Plato, Descartes, and Hume, will be explored along With those of contemporary philosqphers such as John Rawls and Hilary Putnam. |
| G 107 | History | 1.5 | The objective of this course is to provide students with knowledge about the process through which modern civilization has developed. The course covers six major dimensions of the history of civilization, including primitive civilization, classical thoughts, late medieval and renaissance era, pre-cold war era, post-cold war period, and history of Bengal. Upon completion of the course, the students are expected to acquire a holistic view of the birth of the modern world in the context of local, regional and international realities. |
| Code | Course title | Credits | |
|---|---|---|---|
| F 101 | Fundamentals of Finance | 3 | The objective of this introductory course in finance is to familiarize students with the basic concepts and theories in financial management. The course starts off by introducing students to different forms of ownership and appropriate goals of organizations before progressing towards more intricate concepts such as time value of money, security valuation techniques, financial planning and forecasting methods, and management of short-term resources. In addition to the above, the course will provide a brief insight into concepts of risk and return, capital budgeting techniques and sources of financing. Ethical implications of financial decision-making and consideration of the global context are embedded into these topics as appropriate. |
| Course 201 | Managerial Accounting | 3 | This course deals with tools and techniques for making better use of accounting information to facilitate decision-making by internal users. Emphasis is placed on cost terminology, cost classifications, cost behavior and cost systems. Areas of focus include variable and absorption costing, activity-based costing, standard costing, budgeting, flexible budgeting, cost-volume-profit analysis, cost estimating, and the costs of outsourcing. Upon completion of the course, students are expected to emerge with an understanding of how to extract and modify costs in order to make rational decisions and create organizational value. |
| M 201 | Marketing Management | 3 | This course is designed to introduce students to key elements of the marketing management process and build upon the concepts taught in 'Principles of Marketing' to form a more refined understanding of the strategic role of marketing. Major areas of emphasis include use of strategic marketing for segmentation, differentiation and positioning, application of the marketing mix for creating customer value through the product, pricing strategy, promotional strategy and distribution networks, and utilization of metrics to measure ROIS of alternative marketing strategies. Students will also learn how to adapt differentiated marketing strategies for individual and business consumers, for different layers of the national market based on demographic and socio-cultural differences, and also how to develop an international marketing strategy. The paradoxes of marketing to connected customers, creating competitive advantage, understanding the global marketplace, and managing a holistic marketing organization for the long run will also be emphasized. |
| E 202 | Macro Economics | 3 | This course serves as an introduction to the analysis of key macroeconomic variables such as output, employment, inflation, interest rates and exchange rates. Major elements of the course include understanding and measurement of macroeconomic variables, reflection on models and theories that explain the behavior of these variables, and insight into the role of government policy in seeking to influence macroeconomic outcomes. The course will provide students with a framework for understanding the workings of the whole economy and the interactions among households, business and government. Key topics covered include concept and computation of national income; aggregate supply and demand models; savings, consumption and investment; employment; theory of money and inflation; monetary and fiscal policy; and economic growth and development. |
| K 201 | Quantitative Methods in Business | 3 | This course is designed to equip students with mathematical tools and concepts to be used in the business decision process. It includes business application of number fields, linear and non-linear inequalities, functions, sets, analytical geometry, logarithm limit, differential and integral calculus, matrix and linear programming. Upon completion of the course, students are expected to able to apply mathematics to analyze management problems and develop simple models to reflect real-life business situations. Students are also expected to grasp how quantitative techniques can be used to optimize returns for business organizations that are operating within the constraint of limited resources. |
| Code | Course title | Credits | |
|---|---|---|---|
| P 301 | Operations Management | 3 | Operations Management is a discipline that deals with designing, managing, and controlling business processes, including acquisition and utilization of resources and distribution of goods/services. This course is intended to strengthen students' conceptual understanding of and skills in the areas of operations management by focusing on: capacity planning; production scheduling; inventory management; quality management; supply chain management; forecasting; and project management. Upon completion of the course, students are expected to display an understanding of how superior operations management can lead to competitive advantage and apply quantitative and qualitative tools for making optimal decisions in this area. |
| W 301 | Innovation and Entrepreneurship | 3 | This course focuses on understanding and managing creativity and innovation in organizations by examining the relationships among organizational structure, group dynamics and individual psychology in problem-solving. While this course primarily draws examples from the context of new product development, entrepreneurship, marketing and knowledge management, the insights generated apply to all disciplines and organizations facing the necessity of routine innovation and change. Also, this course helps students develop a conceptual framework and an understanding of the best practices related to developing, executing, and managing large and small scale innovation initiatives in the organization. |
| F 201 | Financial Management | 3 | The course is intended to provide a holistic view of the financial manager's job in an organization by building on the conceptual foundation created through 'Fundamentals of Finance'. The focus of this course will be on: analyzing capital expenditures with thorough coverage of the entire spectrum of tools available to aid objective decision making in this area; short, intermediate and long-term financing; cost of capital; capital structure; and dividend policy. The course will delve deep into the risk-return trade-off that characterizes financial decision making and emphasize how financial managers can maximize wealth for the firm's shareholders while simultaneously ensuring that the claims of all other stakeholders are met. The course will also include a brief discussion on multinational/intemational financial management and financial derivatives, given their growing significance in the contemporary world of business. |
| K 301 | Business Analytics | 3 | This course is intended to serve as an introduction to business analytics. It covers statistical tools in descriptive analytics and predictive analytics, with a key focus on regression models. Other topics covered include forecasting, risk analysis, simulation, data mining, and decision analysis. The course provides students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations and demonstrates the basic application of these in a spreadsheet environment. Emphasis is placed on applications, concepts and interpretation of results, rather than on theory and calculations. Students also learn to use a computer software package for data analysis. |
| W 201 | Business Ethics and Leadership | 3 | This course is designed with the twin objectives of familiarizing students with ethical decision making and examining the role of effective leadership in fostering a positive organizational culture that emphasizes ethics and integrity. Through this course, students will be taught how to identify ethical grey areas in business decision-making, make correct choices when confronted with an ethical dilemma and the role of organizational policy in setting a benchmark for ethical behavior. Theories of leadership will also be examined, with a key focus on their application in the contemporary world of business and the need for leaders to act as champions of ethics by embodying honesty and integrity in their thoughts and actions. |
| Code | Course title | Credits | |
|---|---|---|---|
| M 301 | Global Business Environment | 3 | The fundamental objective of this course is to introduce students to the nature of international business and to the oppoftunities and challenges faced by firms that operate in an increasingly globalized world. Major topics covered include: the development of firms with international operations; national differences in the economic, political, social and legal environments; cultural differences and their effects on international business; the operation of foreign exchange markets; international trade policy; regional economic integration; and the impact of the technological revolution. Through this course, students are also expected to develop an understanding of the nature of the multinational firm and analyze key decisions made by those firms such as choice of markets, entry strategies, and conduct of cross-border trade and commerce. |
| L 101 | Business Law | 3 | This course includes study of the nature ofthe legal system and strives to create an appreciation for the legal framework within which businesses must operate on a day-to-day basis. Topics covered include basic business agreements, business entities, and government regulation; law of contract; agreement; consideration; misrepresentation; sale of goods: discharge; remedies; law of agencies; and Company Law. It also includes Labor Law and acts concerning payment of wages, employment and non-employment in factories, shops and establishments, workers' compensation, industrial disputes, trade unions and labor courts. |
| R 301 | Research Methods | 3 | This course aims to expose participants to qualitative and quantitative data gathering, processing, analysis and presentation methods and skills. Through this course, students will learn about the relevant approaches and elements for undertaking a research inquiry and develop the competence to carry out such an enquiry. Major areas covered include definition of research questions; setting of appropriate research objectives; alignment of study design with research objectives and budgetary constraints; secondary and primary data collection methods and instruments; sampling and analysis methods; and effective reporting of results. The importance of ethical conduct in conducting research will also be highlighted. |
| W 202 | Management Information Systems | 3 | This course is intended to help students understand how information systems can be leveraged to drive organizational perfonnance and growth. Topics covered include information systems concepts and terminologies; current issues and trends in IT; e-Business; e-Commerce; the impact of technology on organizations, managers and users; and ethical, social and global issues in the use and application of IT. ERP, decision support systems, executive information systems, and use of information systems in different functional areas like marketing, finance, production and human resources will also be explored. |
| Course 301 | Taxation | 3 | The objective of this course is to create sound understanding of Bangladesh income tax principles and practices. It will strive to provide students with comprehensive knowledge of taxation from a managerial perspective, with emphasis on the identification of tax problems and potential tax planning opportunities. The course addresses personal and corporate taxation system prevailing in Bangladesh, with focus on the tax assessment and collection procedure. Provisions relevant to submission of tax return, filling of statement of assets and liabilities will be discussed, thus creating great value for aspiring managers from both a personal and professional perspective. The important features of value added tax, customs and excise duties, gift tax prevailing in Bangladesh will also be covered. |