Department of Marketing
|Degree Name||Group/Major Subject||Board/Institute||Country||Passing Year|
|Masters||Marketing||University of Dhaka||Bangladesh||2007|
|Bachelor||Marketing||University of Dhaka||Bangladesh||2006|
|Title||Organization||Location||From Date||To Date|
|Assistant Professor||Department of Marketing, Faculty of Business Studies, University of Dhaka||Dhaka, Bangladesh||10, Jun 2015||Currently Working|
|Lecturer||Department of Marketing, Faculty of Busniess Studies, University of Dhaka||Dhaka, Bangladesh||01, Nov 2012||09-06-2015|
|Senior Lecturer||BRAC Business School, BRAC University||Dhaka, Bangladesh||24, Jul 2012||30-10-2012|
|Lecturer||BRAC Business School, BRAC University||Dhaka, Bangladesh||02, May 2010||23-07-2012|
|Territory Manager||Unilever Bangladesh Limited||Dhaka||17, May 2009||31-03-2010|
|Subject||Description||Research Interest (Goal, Target Indicator)|
|Consumer Behaviour, Consumer Decision Making Behaviour in Retail Context.||
Special focus on Consumer Behavior discipline in general and particularly on Consumers' Decision Making Behavior as well as Consumers' Shopping Behavior in retail context.
|Level of Study||Title||Supervisor||Co-Supervisor(s)||Name of Student(s)||Area of Research||Current Completion|
|No project/research supervision is found|
|Subject||Project Name||Source of Fund||From Date||To Date||Collaboration|
|Assessing Meat Shopping Preferences of Australian Muslim Consumers||Minor Thesis||Self||01-02-2017||17-11-2017||Monash University|
|No invited talk is found|
|SL||Collaboration & Membership Name||Type||Membership Year||Expire Year|
|1||Dhaka University Teachers’ Association||General Member||2012||Life Time|
|2||Asian Business Consortium||General Member||2015||Life Time|
Alam, M. I., & Riva, F. : Influence of Political Marketing on Voting Intention: An Empirical Investigation, D.U. Journal of Marketing , vol.18 , no.June 2015 , pp.71-84 , 2019 .
Alam, M. I., Faruq, M. O., Alam, M. Z., & Gani, M. O. : Branding Initiatives in Higher Educational Institutions: Current Issues and Research Agenda, Marketing and Management of Innovations , no.1 , pp.34-45 , 2019 .
Alam, M. I., & Mondal, D. : Measurement of Consumer Satisfaction of Different Cell Phone Service Providers in Bangladesh: A Perceptual Study on the Youth of Dhaka City, Dhaka University Journal of Management , vol.12 , no.2 , pp.151-163 , 2018 .
Choudhury, A., Alam, M. I., & Nahar, A. U. : Measuring Customer-Based Brand Equity of Banking Industry in Bangladesh, Bangladesh Journal of MIS , vol.6 , no.1 , pp.49-66 , 2015 .
Choudhury, A., Alam, M. I., & Islam, S. : Customers’ Attitude towards Shopping Malls: A Study on Bashundhara City Shopping Mall, D.U. Journal of Marketing , vol.15 , no.(June 12) , pp.127-142 , 2014 .
Shabnam, S., Choudhury, A., & Alam, M. I. : An Emerging Method of Communication: Social Media Marketing and It’s Social and Managerial Implications, World Review of Business Research , vol.3 , no.1 , pp.1-25 , 2013 .
Choudhury, A., & Alam, M. I. : Determining the Key Factors Shaping Dealers’ Perception towards Telecom Operators’ Brand Image- An Empirical Analysis, International Journal of Business and Management Tomorrow , vol.2 , no.2 , pp.135-154 , 2012 .
Alam, M. I., & Choudhury, A. : Factors Affecting Retailers’ Attitude towards Manufacturers: A Study on Unilever, Journal of Economics and Behavioral Studies , vol.2 , no.4 , pp.138-150 , 2011 .
Shabnam, S., Choudhury, A., & Alam, M. I. "Social Media Marketing: An Exploratory Analysis on the Emerging Method of Communication." 5th Asian Business Research Conference , pp. 1-2. Dhaka: World Business Institute, 2011 .
|Local||Monash Business School Student Excellence Award||2018||Australia||
Achieved Monash Business School Student Excellence Award for exceptional academic excellence in the postgraduate program awarded by Monash Business School.
|International||Endeavour Postgraduate Scholarship||2016||Australia||
Awarded with the most prestigious scholarship of Australia to pursue my masters from Monash University.
|Local||Dean’s Merit List||2012||Bangladesh||
Enlisted in the Dean’s Merit List for three times under BBA Program by the Faculty of Business Studies, University of Dhaka.
|Local||Dean’s Honor List||2012||Bangladesh||
Enlisted in the Dean’s Honor List under MBA and BBA Program by the Faculty of Business Studies, University of Dhaka.
|Local||Surja Sen Hall Government Scholarship||2006||Bangladesh||
Awarded Surja Sen Hall Government Scholarship for achieving the highest grade in BBA Program.
|Local||Mokbul Hasan (Moni) Memorial Scholarship||2006||Bangladesh||
Awarded Mokbul Hasan (Moni) Memorial Scholarship for achieving the highest grade in BBA Program.
|Local||Prof. Abdullah Faruq Memorial Scholarship||2006||Bangladesh||
Awarded Prof. Abdullah Faruq Memorial Scholarship for achieving the highest grade in BBA Program.