Department of Marketing
|Degree Name||Group/Major Subject||Board/Institute||Country||Passing Year|
|Masters||Marketing||University of Dhaka||Bangladesh||2016|
|Bachelor||Marketing||University of Dhaka||Bangladesh||2015|
|Title||Organization||Location||From Date||To Date|
|Assistant Professor||Department of Marketing, University of Dhaka||Nilkhet Rd, Dhaka 1000||27, Aug 2022||Currently Working|
|Lecturer||Department of Marketing, University of Dhaka||Nilkhet Rd, Dhaka 1000||01, Dec 2019||26-08-2022|
|Lecturer||Department of Marketing, Bangladesh University of Professionals (BUP)||Mirpur Cantonment, Road No 2 Section# 12, Dhaka-1216||12, Nov 2017||30-11-2019|
|Subject||Description||Research Interest (Goal, Target Indicator)|
|No research interest is found|
|Level of Study||Title||Supervisor||Co-Supervisor(s)||Name of Student(s)||Area of Research||Current Completion|
|No project/research supervision is found|
|Subject||Project Name||Source of Fund||From Date||To Date||Collaboration|
|No project/research work is found|
|No invited talk is found|
|SL||Collaboration & Membership Name||Type||Membership Year||Expire Year|
|1||Dhaka University||Academic||2019||Life Time|
|2||Dhaka University||Academic||2019||Life Time|
Himel M.T.A. : Exploring Different Experience Clues: A Study on Private Banks of Bangladesh, D. U. Journal of Marketing , vol.20 & 21 , 2020 .
Himel M. T. A., Ashraf S., Bappy T.A., Abir M.T., Morshed M.K. and Hossain M.N. : Users’ attitude and intention to use mobile financial services in Bangladesh: an empirical study, South Asian Journal of Marketing , 2021 .
Harun, M. A. and Himel, M.T.A. : Tourism Destination Branding and 7Ps: A Case on Bangladesh, Journal of Business Studies, Jahangirnagar University , vol.6 , no.June , 2017 .
Ashraf S. and Himel M. T. A. : The Sustainable Competitive Advantage of Corporate Social Responsibility: The Mediating Role of Brand Equity, Journal of Business Studies, University of Dhaka , vol.XXXIX , no.1 , pp.177-199 , April, 2018 .
Ali, M. and Himel M. T. A. : Does Social Barriers Influence Women’s Intention toward Entrepreneurship?, Journal of Social Economics Research , vol.6 , no.2 , pp.106-116 , 2019 .
Ashraf S. and Himel M. T. A. : The Significance of Quality Dimensions and Behavioral Intention on the Resort Hotel Industry of Bangladesh, BUP Journal, Bangladesh University of Professionals, Bangladesh. , vol.7 , no.1 , pp.13-31 , June, 2019 .
Himel M. T. A. : Mediating Role of Trust and Commitment in Customer Loyalty: An Empirical Analysis on Shwapno Grocery Chain, Journal of Management, University of Dhaka , vol.13 , no.1 , pp.January-June 2019 , 2019 .
Himel S. H. and Himel M. T. A. : The Effects of Customer-Based Brand Equity (CBBE) of Shopping Mall on the Customers’ Willingness to Pay Premium Price: A Study on Jamuna Future Park, BUP Journal, Bangladesh University of Professionals , vol.2 , December 2019 .
|Local||Dean’s Honour Award||2016||Bangladesh||
Enlisted in the Dean’s Honour List under MBA Program by the Faculty of Business Studies, University of Dhaka
|Local||Dean’s Honour Award||2015||Bangladesh||
Enlisted in the Dean’s Honour List under BBA Program by the Faculty of Business Studies, University of Dhaka.
|Local||Dean’s Merit Award||2015||Bangladesh||
Enlisted in the Dean’s Merit List for two (2) times under BBA Program by the Faculty of Business Studies, University of Dhaka
|National||Education Board (HSC)||2011||Bangladesh||
Dhaka Education Board Scholarship-2011 for including in merit list from Business Studies group in HSC Examination