Dr. Serajul Hoque
(Professor & Chairman)Department of Marketing
| Degree Name | Group/Major Subject | Board/Institute | Country | Passing Year |
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Research Interest
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Project/Research Supervision
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Project/Research Work
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Invited Talk
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| Book | |
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| 1 |
Hoque, Serajul "Global Trade Liberalization: Impact on the Readymade Garments Industry in Bangladesh." Work-Technology-Organization-Society.
European Publisher for Sciences, Frankfurt am Main, Germany. April 2004. D-700, ISSN-0946-8811, ISBN-3-631-52278-9, US ISBN-0-8204-6579-8), 2004 .
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| Journal Article | |
| 1 |
Hoque, Serajul : “Post-MFA Scenario and Bangladesh RMG Industry”,
Journal of Business Administration, Prince Sultan University, Riyadh, KSA , vol.10 , no.April 2008 , 2008
.
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| 2 |
Hoque, Serajul and Bhuiyan. N. Uddin : “Determinants of Changes in Gross Domestic Product in US Economy”,
D. U. Journal of Marketing, University of Dhaka , vol.9 , no.June 2007 , 2007
.
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| 3 |
Hoque, Serajul : “TQM as a Scrambling Tool for Market Share in a Competitive Global Arena: Some Highlights”,
D.U. Journal of Marketing, University of Dhaka , vol.9 , no.June 2006 , 2006
.
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| 4 |
Hoque, Serajul : “Beyond 2004: Impact and Strategies of the MFA Phase out on the Readymade Garment Industry of Bangladesh”,
Asia Europe Pacific Institute, University of Osnabrueck, Germany , vol.6 , no.(ISSN-1617- 4313) , 2005
.
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| 5 |
Hoque, Serajul and Ahmed, S : “A Look on the Definition of Marketing Mix”,
D. U. Journal of Marketing, University of Dhaka , vol.7 , no.June 2004 , 2004
.
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| 6 |
Hoque, Serajul and Knueppel, L : “Projection of Demands for Fabrics and Yarn for Export Oriented Garments Industry in Bangladesh”,
Discussion Paper Series of the Faculty of Economics, University of Osnabrueck, Germany , no.May 2005 Discussion Paper Series of the Faculty of Economics, University of Osnabrueck, Germany , 2005
.
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| 7 |
Hoque, Serajul and Ahmed, S : “Various Aspects of Currency SWAP and Its Application in International Finance“,
D.U. Journal of Marketing , vol.6 , no.June 2003 , 2003
.
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| 8 |
Hoque, Serajul and Ahmed, S : “Iris Recognition Technology: A Tools For Business Security System”,
Dhaka University Journal of Business Studies , vol.22 , no.No.1, June 2001 , 2001
.
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| 9 |
Hoque, Serajul and Ahmed, S : “Internet Marketing and its Features”,
D.U. Journal of Marketing, Department of Marketing, University of Dhaka, , vol.3 , no.June 2000 , 2000
.
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| 10 |
Hoque Serajul : “Flower Marketing of Bangladesh: Its Problems and Prospects”,
Dhaka Viswavidhalaya Patrika , vol.No. 66 , no.No. 66, February 2000 , 2000
.
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| 11 |
Hoque, Serajul : “Transport Service: Dhaka- Chittagong Bus and Railway Transport- A Comparative Marketing Analysis”,
Institute of Bangladesh Studies, University of Rajshahi , no.April 2000 , 2000
.
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| 12 |
Hoque, Serajul : “Marketing Promotion Strategies of Multinational and Local Firms in Bangladesh. A Comparative Study”,
The Journal of Applied Marketing, Department of Marketing, University of Dhaka , vol.1 , no.December 1999 , 1999
.
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| 13 |
Hoque, Serajul : “Marketing Distribution Strategies of Multinational and Local Firms in Bangladesh. A Comparative Study”,
The Journal of Applied Marketing, Department of Marketing, University of Dhaka , vol.1 , no.December 2000 , 2000
.
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| 14 |
Hoque, Serajul, M. Rahman and Shah, F. H. : “Market Demand Projection- An Application of Steel Demand in Bangladesh”,
DU Journal of Marketing, University of Dhaka , no.June 1998 , 1998
.
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| 15 |
Hoque, Serajul and Shah, F.H : “The Convergence of Bilateralism and Multilateralism”,
The Dhaka University Journal of Business Studies , vol.19 , no.No.1, June 1998 , 1998
.
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| 16 |
Hoque, Serajul, Shah, F.H. and M. Rahman : “Market Potential Measurement: Framework”,
The Dhaka University Journal of Business Studies , vol.18 , no.No.1, June 1997 , 1997
.
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| 17 |
Hoque, Serajul and Shah, F.H. : “Why Bilateralism is Growing So Fast”,
The Dhaka University Journal of Business Studies , vol.17 , no.No. 1. June 1996 , 1996
.
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| 18 |
Hoque, Serajul and Khan, S. Ahmed : “Some Aspects of Crude Salt Production in Bangladesh: A Survey in Cox’s Bazar Area”,
The Dhaka University Journal of Business Studies , vol.16 , no.No. 1, June 1995 , 1995
.
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| 19 |
Hoque, Serajul and H. Bhattacharjee : “Marketing Concepts and Consumerism: A Study Consumers Attitude in Dhaka City”,
The Dhaka Vishabiddalaya Patrika , no.June1993 , 1993
.
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| 20 |
Hoque, Serajul : “Educational Coaching Services: A Study of Selected Coaching Centers in Dhaka City”,
The Dhaka University Studies, Part-C , vol.14 , no.No. 2. December 1993 , 1993
.
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| 21 |
Hoque, Serajul : “Multinational Company and Bangladesh: An Empirical Study”,
Centre for Advanced Research in Social Sciences, University of Dhaka , no.August 1992 , 1992
.
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| Award Type | Title | Year | Country | Description |
|---|---|---|---|---|
| No award information is found | ||||
Dr. Serajul Hoque
Professor & Chairman
Department of Marketing
Faculty of Business Studies
Email: seraj@du.ac.bd
Mobile (Dept): /7977, 01819195186, 8119215