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Department of Marketing, University of Dhaka Advances Academic Collaboration with Beijing Foreign Studies University

Published October 21, 2026 Department of Marketing
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DHAKA, October 2026 — The Department of Marketing, Faculty of Business Studies, University of Dhaka recently had a meaningful bilateral academic exchange with the G20 Research Center, Director Professor Huayong NIU, Director of the G20 Research Center and Professor at the International Business School (IBS), Beijing Foreign Studies University (BFSU).

The meeting was led by Professor Dr. Md. Serajul Hoque, Chairman of the Department of Marketing, alongside participating faculty members. The discussions focused on fostering strategic international academic linkages, faculty and student exchange initiatives, collaborative research on emerging market dynamics, and deepening educational cooperation between Bangladesh and China.

Professor Huayong NIU commended the vision of the department for going ahead and taking steps towards internationalization, saying how great it is to have cross-border scholar networks and common academic views between IBS BFSU, which is an AACSB accredited business school with a global outlook and University of Dhaka. The session also discussed future road maps for joint symposia, curriculum development and publications on bilateral trade, digital innovation and economic cooperation. Both institutions affirmed their joint ambition of academic synergy for the long term, to equip students and teachers with the necessary expertise and competencies for the new realities of the region and worldwide markets.

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