November 3, 2026 — The Department of Marketing at the University of Dhaka, in collaboration with KAI Trade International and KAI World Transport Ltd., successfully hosted a comprehensive workshop titled “How to Become a Global Marketer: Steps, Challenges and Way out” at the Faculty of Business Studies.

The event was designed for undergraduate students from the BBA 28th batch (Section A), alongside aspiring entrepreneurs and young professionals seeking to establish a strategic presence in the global marketplace.

The workshop and seminar patronized by Dr. Samir Kumar Sheel, Professor, Department of Marketing, provided our BBA 28th batch students with invaluable insights into real-world Global business dynamics.

Industry expert Mr. Md. Rahadul Islam, Managing Director, KAI Trade International, led the sessions by sharing real-world international trade case studies and step-by-step navigation of cross-border legal frameworks with:

Key Highlights

• Strategic Collaboration: The partnership between academia and industry leaders (KAI Trade International and KAI World Transport Ltd.) bridged theoretical frameworks with real-world global logistics and trade insights.

• Targeted Audience: The session engaged final-year undergraduate students, budding entrepreneurs, and corporate entrants aiming to navigate international business landscapes.

• Core Focus: The workshop addressed entry steps, market challenges, and actionable mitigation strategies for scaling brands globally.

On behalf of the Department of Marketing, Chairman Prof. Dr. Serajul Hoque, Prof. Dr. Samir Kumar Sheel and all students from the BBA 28th batch, we extend our deepest gratitude to Mr. Md. Rahadul Islam for sharing his knowledge and experience and inspiring our future marketing professionals. We look forward to more such Industry-Academia Partnerships to enrich collaborations that continue to shape the next generation of marketing leaders.